Sales Navigator - Nice to have but not necessary
March 28, 2018
Sales Navigator - Nice to have but not necessary
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
The sales group uses LinkedIn to prospect and follow companies that could be potential customers for us. It generally verfies where people work, their titles, and what they do at that company. It is not enough on its own though as you can not get contact information for these people with it. We generally use it in addition to other tools.
- Sales Navigator lets you track companies that you pick and get some insights into what projects they are doing
- Let's you use custom search criteria for finding specific people that are more likely to be a customer.
- Sends you recommendations on people to reach out to who fit the right persona type.
- Regular LinkedIn subscription provides about 80-90% of the value of Sales Navigator. I would expect a bit more from Sales Navigator given the price.
- The search and lead recommendations that Sales Navigator provides could be more accurate.
- Sales Navigator has helped with a few searches in finding prospects.
- Overall, LinkedIn is a must have for your business but Sales Navigator is really more of a "nice to have". I wouldn't say that it has proven a ROI.
LinkedIn is the de facto network for professionals. The data in LinkedIn is the most accurate and up to date out of any platform out there. You still need a contact info database to supplement LinkedIn though. I would suggest free LinkedIn and then pay for one of the databases. We use ZoomInfo.