Great platform with useful features but risky pricing strategy for high volumes
Updated May 15, 2020

Great platform with useful features but risky pricing strategy for high volumes

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Used by an internal agency to review the rendering of emails sent prior to deployment. It is used within a department which is an internal agency that performs the work of marketers on their behalf.

Pros

  • Rendering variety
  • Quick to market with new test options.
  • Great community
  • Training and support

Cons

  • Pricing/billing model should be email rather than test based.
  • Alerts to provide current usage when reaching different thresholds.
  • Time savings.
  • Reputation protection (by detecting embarrassing issues early).
Makes it easier to run tests directly I suppose, but, out of habit, I still go back to the main site.
We do not leverage this feature.
We do not use this feature yet but have plans to.
Litmus is comparable from an offering perspective but has a stronger community. The pricing model is different from EOA and 250ok and something worth evaluating as discussed as in the customer grapevine, it's the only negative I've ever heard.
I've used and managed the Litmus account both at email service providers (Salesforce and Cheetah Digital) and most recently as a lowly end-user. Litmus is excellent for those agencies or ESP groups that need to manage a large number of sub-accounts and keep track of who is actively using or not using the account. Litmus is not so great about giving billing surprises for overages.

Litmus Feature Ratings

Email & Online Marketing
9.0
Ability to test dynamic content
8
Mobile optimization
10
Email deliverability reporting
9
Reporting & Analytics
8.0
Standard reports
8
Custom reports
8
Pre-Send Testing
10.0
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10

Using Litmus

2 - There may be others in the organization who are using the tool but I'm only aware of one other team member using on my team.
1 - no skills
  • thought i already answered this
  • standard use for rendering
  • proofs
  • checklists
our company may be requiring a move for cost savings to using ReturnPath

Evaluating Litmus and Competitors

Litmus Implementation

Litmus Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support cares about my success
None
Yes - yes
standard

Using Litmus

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • rendering checks
  • checklist
easy to use and find what i need

Comments

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