Clearly see engagement with Litmus.
October 19, 2022

Clearly see engagement with Litmus.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to get a full idea of how students are engaging with our communications.
  • Updates to show new responses.
  • Processes quickly.
  • Ease of pixel connection to Salesforce marketing cloud.
  • Option at pixel setup to automatically inform users of performance 1 day/1week out
  • Option at pixel setup to automatically share information with certain people once pixel has reached a certain age.
  • n/a
  • Positive: was able to share how a change in email format and language was improving student engagement and read-time.
Yes, it has been a benefit to use Litmus in combination with our main email testing.
A better idea of student engagement, having a fuller picture.

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Well-suited for newsletters, and longer communications. Communication with instruction throughout. Or those that require deliberation before taking the CTA Not needed for shorter comms that have no CTA.

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
10
Email deliverability reporting
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
Not Rated
Email Previews
10