Litmus passes the acid test
November 02, 2022
Litmus passes the acid test
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus to help us navigate the treacherous world of email browers. Sending out daily marketing emails is part of the strategy the business uses and our use of Litmus allows us a degree of confidence that our customers will see the emails as they were intended and not the broken mess that they will inevitably be without testing.
- Nice interface
- Good number of browsers
- Easy to use
- Can be slow at times
- Not the cheapest
- Does not cover every email client
- We have had a significant reduction in reports of broken emails from customers
- We have considerably increased the number of emails created by the team now that they no longer have to waste time manually testing the templates
- Litmus has helped us to build emails with a mobile-first approach to give the best experience possible to our customers
It has been helpful to be able to easily pull marketing material from our Microsoft 365 source without having do switch between them in separate windows. The feature is a time saver for the team when time is tight and they are working hard to meet deadlines for sending out the marketing emails.
The deeper visibility into multiple email engagement and performance metrics from Litmus has helped us to focus the primary message of our emails and create the most effective templates that can maximise the engagement of our customer base. Engagement drives conversion and we have seen the benefits from the features Litmus provides.
We have used Litmus to revolutionise the workflow that our marketing team uses. Once a template has been created from the design provided by our creative team the marketing team can appraise the final email, providing feedback for required fixes and sharing with senior staff members where further approval is required.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes