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A great email platform to begin your journey
Updated June 17, 2022

A great email platform to begin your journey

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

It is being used by my firm as a way to stay connected with customers and prospects. It is primarily used to create a quarterly newsletter that is mailed. I have also used it to field marketing research studies. I integrate SurveyMonkey into the MailChimp platform which I have found easy to do.
  • Provides ready-to-use templates.
  • Very intuitive.
  • Great value.
  • A few more designs for the templates are needed.
  • Can be a bit "clunky" at times.
  • A few more template formats.
  • Easy to use.
  • Great ROI.
  • Effective design templates.
Constant Contact, Delivra.
I selected [MailChimp] after reviewing several other platforms and selected it based on its ease of use, simplicity and cost structure. It's easy to understand and they continue to add new features to the platform. It's a great tool for starting an email marketing campaign and easily integrates with other marketing software.
It is very easy and intuitive. Even non-marketing folks can master it. As I mentioned earlier, it integrates with other software such as SurveyMonkey. And they continue to add new features and product attributes. Since starting with MailChimp, I have not found the need to investigate and evaluate other email solutions.
Yes, one of the core benefits of MailChimp is that it is an all-in-one platform to allow teams to integrate other software solutions.
I have used it effectively to deliver an email campaign that I use as a new business tool.
If you're just getting started with email marketing, a great tool to begin with is MailChimp. There are a lot of email platforms on the market, but I have found MailChimp to provide the necessary "horsepower" to start my email marketing journey. I recommend that you evaluate this as a possible solution.

Mailchimp Feature Ratings

8.1
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
10
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
5
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.0
Standard reports
7
Platform & Infrastructure ()
Not Rated

Using Mailchimp

1 - Marketing and business development
  • Research questionnaire delivery
  • Newsletter delivery