Why Mailchimp is the software of choice of small/medium businesses
Updated January 20, 2020
Why Mailchimp is the software of choice of small/medium businesses
Score 10 out of 10
Vetted Review
Verified User
Software Version
Premium
Overall Satisfaction with Mailchimp
We are a digital marketing agency that is divided into two different areas - video production and digital marketing. Mailchimp is our software of choice when we create complex digital marketing campaigns for our clients that include funnels and a mix of paid media and email marketing. For our landing pages we use Unbounce and With Unbounce’s Mailchimp integration, we can send our customers' newly acquired leads directly into their Mailchimp account.
- Mailchimp can be easily integrated with Unbounce so leads can be sent directly into the Mailchimp account.
- Templates are easy to customize even for non-coders.
- We only use custom templates but the pre-made templates could have better design and more interesting layouts.
- Integration with WordPress and the MailChimp plugin is not the best IMO.
- It's not difficult to use so employees can learn it fast.
- Clients love the reporting.
Marketo is great but it's much more difficult to use and learn. Also there is a huge price difference. Ideal for bigger companies.
Constant Contact is good but we like Mailchimp's user interface a lot better.
At the moment we use Mailchimp just for our email campaigns. For landing pages we use different software.
Important lessons include continuing A/B testing different copy and keep improving results.