Mailchimp revolutionized email marketing, but will it keep the throne?
February 27, 2020
Mailchimp revolutionized email marketing, but will it keep the throne?
Score 8 out of 10
Vetted Review
Verified User
Software Version
Premium
Overall Satisfaction with Mailchimp
We are nearing 30 years of consumer email, and the experience has not gotten much better. Mailchimp simplified and reinvented email marketing, and has been the go-to platform for quite some time. Truly this is a better option than emailing an address book through your standard email platform. It's a great entry point for my clients, with usage-based pricing, has great support, and it's easy enough to find developers and designers familiar with the program.
- Great list management tools
- Decent onboarding process
- The general structure of Mailchimp, navigating through the tools, is not intuitive.
- Rich template design options mean hard-to-design options
- Trackability means ROI reporting. Costs to value, this is a great service
- Mailchimp has dialed-in deliverability so your brand looks trustworthy.
I'll be choosing Klaviyo for the deep eCommerce interaction and product integrations, great reporting, and comparable pricing model. Mailchimp is in my experience more versatile and developed than Zoho, Constant Contact, or HubSpot offerings--more modern and more mobile-friendly on the whole.
Mailchimp is quite good at pulling in new clients. Lots of tools and integrations to accomplish this. I've been unimpressed by trackability of customer interactions and conversions attributable to Mailchimp clicks, which is an important component of measured growth.
Mailchimp is highly protective, restrictive almost, of how customer data is managed and used by marketers, which can be annoying, but there's a good standard being set here.