My Employee of the Month is a Chimp - Mailchimp!

Email continues to become increasingly important. With the pandemic and WFH, surface mail has lost some effectiveness. You need a way to reach people where they are, especially when you don't know if they are in the office or at home. If you are in marketing, you fully understand how everything shifted in one day. I had a really unique mail campaign queued up. That went on hold and a year later hasn't returned. I am not sure if that one is ever coming back.
There are lots of email programs out there. I chose Mailchimp and I keep using it for the same reasons. First and foremost, the emails look great. Whether they are viewed on a big screen or a phone, they all format very well. That is the first big check box.
The second big check box is the ease of use. Mailchimp scores very well on ease of use. The templates are well constructed and there are more than enough templates to meet any need.
Last is customization. Again, Mailchimp scores exceptionally well making it very easy to customize any of the templates.
Well done, Mailchimp!

I haven't used the landing pages yet. I've considered it, but my current landing page solution seems to be working fine and so I am not inclined to move away from something that works. I will say, that given the user interface with the Chimp, my suspicions are that the landing pages are easy to set up and use.

The ability to see who in the audience is opening and who isn't has been very valuable. That knowledge has allowed me to change some of the processes and depending on the level of importance for the content, I will send out an email telling people to watch for the email. Because I don't do that often, when the really important announcement hits, I do get a better open rate.