A smart, value for money email marketing tool
March 21, 2021
A smart, value for money email marketing tool
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
Mailchimp is being used primarily by the marketing team and the brand teams to take care of all kinds of user communication, retargeting, organic marketing and brand communication via email. It needed initial integration support of our technology team but now it's a self serve tool where anyone can use and setup emails for multiple use cases
- Helps in getting mails delivered to inbox
- Tracks all relevant data points around mails
- Has a lot of useful email.formats which are ready to use
- Overall dashboard is slightly tough to understand in the first go
- Building journeys through MailChimp is slightly cumbersome
- Rest everything is fine
- Time management has improved
- Saves on additional resource cost
- Enables marketing team to become independent and not reliant on other/tech team
Mailchimp is better for email marketing as it has more templates, for flexibility, etc. Cheetah suite and CleverTap have all channels except email too hence they don't have such deep level of features and templates for email. Thus Mailchimp is the tool we preferred for our external email retargeting campaigns
We were able to power our email marketing campaigns through Mailchimp and saved a lot of time in planning and setting up those campaigns. It's a powerful email marketing tool for us.
We have seen a lot of successes, right from AB experimentation that helped imrpove the open rate of emails by over 10%. Then we did format and content rehaul for our old campaigns and that led to 2x better engagement rates and click rates on mail for us. Thus, there are a lot of auch lessons.