Mailchimp: A Great, Solid Email Marketing Tool!
Updated November 02, 2021
Mailchimp: A Great, Solid Email Marketing Tool!
Score 7 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with Mailchimp
Mailchimp allows us to segment and communicate with our audiences efficiently and effectively. We can send targeted emails and newsletters, schedule one-to-ones, send targeted offers or follow-ups, and make them all look really nice, too. It's user-friendly and easy to understand after very little time with the tool itself.
- Contact import
- Contact segmenting/tagging
- Drag and drop design
- Scheduling features
- Smart data
- List growth
- Website engagement
Mailchimp was easier for the team to learn without extensive use and training, and we felt like we could get everything we needed in a very easy way, from scheduling and design to segmenting, etc. Overall, our Mailchimp emails look custom and match our branding very well - others didn't offer this level for a reasonable cost.
Having all email information - lists, segments, tagging info (birthdays, previous actions or behaviors, etc.) - has streamlined who we communicate with, when we communicate, and how we communicate with them. Everything we need - files and design preferences, as well as historical data - is all there when we need it.
We've been able to grow our subscriber list based on sending out the right types of information in the right format for our audience. We continually get positive feedback and see numbers like growth, opens, clicks, etc. increase and grow in the right direction. Along the way, we've learned to leverage the tips + tools Mailchimp offers.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes