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Amazing User Interface for Marketing Automation
Updated October 23, 2017

Amazing User Interface for Marketing Automation

Kimberly Prescott | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We are using it across the entire international organization. We use it for lead management including lead routing and rating, email nurturing, landing pages and forms and even database management.
  • UI: the user interface is amazing. Very easy to bring on new users and get them up to speed fast.
  • The new audit trail is priceless! When we have something go wrong it helps diagnose the issue at its root cause.
  • Webhooks are extremely useful when tracking campaigns!
  • A testing area where you can test out programs before going live to see how they fire with other programs!
  • Predictive scoring.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
10x for all campaigns
Eloqua
250,000 to 1 million
B2B
Marketo is ideal when the marketing team is not hugely technical and where a company has team members around the globe.

Adobe Marketo Engage Feature Ratings

9.1
WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
6
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
8.5
Lead nurturing automation
10
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
6.0
Social sharing and campaigns
6
Social profile integration
6
8.0
Dashboards
6
Standard reports
10
Custom reports
8
7.8
API
8
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
Not Rated

Marketo Support

Many of the people who respond initially are not very good at diagnosing the root cause. It's a lot of canned answers in hopes that the case will go away.

Using Marketo