I drink purple kool-aid.
May 08, 2018
I drink purple kool-aid.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
- Email Insights
- Real-Time Personalization
Overall Satisfaction with Marketo
Marketo is our system of record. With a fragmented CRM and ERP, Marketo has grown from our marketing automation platform to be our one true source of data from a contact perspective. It is being used by our whole organization, and multiple brands in our parent company. It addresses our ability to connect with our prospects and customers as well as learn from their behavior how to better serve them.
- Marketo first and foremost houses our database very well. We're able to segment our audience by unique types in multiple ways, and even further are able to build smart lists that drill down to behavioral and demographical data that is very important to our targeting and marketing.
- Marketo also houses our digital branding material. We have built landing page templates, form templates, email templates, etc. It's very simple to cascade change and ensure our messaging is always on brand.
- Marketing Activities is where we all live, right? What a powerful and organized house to deploy and monitor campaigns from a macro to a micro level.
- Currently, A/B testing is only on an email level. I'd love to A/B test and even work with multi-variant testing to ensure we are calibrated to message our audience in the most appropriate manor.
- Reporting is great when looking at a micro level, but a roll up of multiple campaigns and linking them together for C-level meetings is a struggle. Once I've built something and begin presenting it, it's already out of date. I'd love to present live data and see change in real time.
- Many organizations have multiple CRMs they want to connect with and Marketo currently only allows one-to-one sync. This would be a revolutionary update.
I'm purple through and through. After 5 years of testing the industry, Marketo is geared like an engineer but speaks like a marketer. It's easy to see why it's so well received; many other platforms are glorified ISPs and don't really use the power of data and digital in the current marketing landscape.