Marketo: the marketing automation system to rule them all
January 16, 2018
Marketo: the marketing automation system to rule them all
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We are using Marketo across our entire organization. We use it to send automated emails, publish landing pages, host files, sync data to Salesforce, and manage our lead process.
- Workflow capabilities through smart campaigns with robust logic
- Program attribution and capturing lead source data
- Customization of fields, workflows, programs, and other assets including dynamic content and personalization that is easy to use
- User interface is not very user-friendly
- Audit trail sometimes lacking and difficult to see what objects may be connected and how
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Market growth, brand awareness, ABM, increase in existing customer sales. Marketo supports the top and middle of the funnel for all of our sales goals. It also helps to enable our bottom of funnel and existing customer communication and advocacy goals.
100,000 to 250,000