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Marketo Review
Updated November 06, 2018

Marketo Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo for email sends and analytics. As a demand generation team, we basically live in Marketo, and I couldn't imagine any alternative. It's a really robust tool, but I found it relatively easy to learn.
  • Email Sends
  • List Builds
  • Analytics
  • User experience - despite what it can do, there's certain things about it that feel "stuck in the 90s"
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
N/A - was not apart of this decision
250,000 to 1 million
B2B
Marketo is well suited for larger companies, with high volumes of email sends, doing B2B. I couldn't imagine a smaller company needing something this extensive.

Adobe Marketo Engage Feature Ratings

7.9
WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
7.5
Calendaring
8
Event/webinar marketing
7
8.0
Social sharing and campaigns
8
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.0
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Reporting/Analytics
  • Smart lists
  • smart campaigns
  • landing pages
Smart campaigns - much easier than having multiple email programs. Used for email sends around events.
No.
Unsure - have not used competing products.
Smart lists!

Benefits of using some of Marketo's core features

Net new names
Field marketing, email, webinars, direct
I am happy with it. It seemed easy.
We segment based on company type and size - i.e. SMB, Mid Market, and Enterprise
Used to send multiple rounds of emails to a select list of people. I currently use for event invites, which have 2 rounds of invites. we do not want to include those who have already registered in the second send, so our smart campaign filters this out.
Multiple rounds of sends without having to set anything up
used for our event landing pages for RSVPs. triggers a smart campaign for confirmation/reminder emails
events, default
smooth look, high click rate