Marketo - An Enterprise Revenue Marketing Platform
November 25, 2020
Marketo - An Enterprise Revenue Marketing Platform
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
- Deliverability Powerpack (250ok)
Overall Satisfaction with Marketo
Marketo is being used across several divisions of our organization to automate our marketing processes, engage customers, and measure the impact of marketing to revenue.
- Lead Management
- Email Marketing
- Lead-to-Cash Management
- Marketing Automation
- Asset builders are not easy-to-use
- Out-of-box reports
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Marketo functions better than these tools as you have more flexibility for dynamic engagement with Marketo, which functions as a platform. These competitors tend to excel in smaller marketing environments where marketing is focused on brand and basic lead generation. Where Marketo shines above these tools is with it's ability to be easy to use while being enterprise-scale. You do need experts to run Marketo, but the investment is well worth it.
More than 5 million