Quickly brainstorm, develop user segmented marketing roadmaps with testing ideas

Miro is great for putting together all your brainstorming ideas and mapping out customer journeys, testing options in one space, and iterating from there! I use myself for lifecycle marketing defining segments, clustering ideas to test, and lifecycle stages of customer journeys for acquisition and engagement dependent on varying KPIs and initiatives. I love the colored, diff sizes of sticky notes and how you can move everything around as our marketing plans are so fluid! The product marketing and engagement marketing teams share their Miro boards so we can brainstorm and collaboratively work together and share ideas.

We have a co-located remote team, so this has been awesome because we can share and see updates and changes in real-time. We have visibility across varying initiatives, product roadmaps, testing plans, and opportunities to collaborate on.