My feelings aren't mixed, it's a great product
October 04, 2019
My feelings aren't mixed, it's a great product
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Engagement Plans
- People Plans
Overall Satisfaction with Mixpanel
Mixpanel is used throughout our organization to track trends in our data as well as the behavior of our users. Originally deployed alongside Google Analytics and Parse, it has proven to be a hard-hitting, valuable tool. The data we collect and store with Mixpanel helps my team understand the journey of our users, which is invaluable for a growing company.
Pros
- Data gathering
- Deployment process
- Queries
- User-friendly
Cons
- Engineering/deploy time
- Needing an engineer for some data pulls
- Saves time
- Informs product decisions
- Predicts issues in user behavior
Mixpanel is way more granular. We do use Google Analytics for top-level trends, but Mixpanel, when properly integrated, shows you the details. Even our marketing team is able to log events, etc. that they care about.
Do you think Mixpanel delivers good value for the price?
Yes
Are you happy with Mixpanel's feature set?
Yes
Did Mixpanel live up to sales and marketing promises?
Yes
Did implementation of Mixpanel go as expected?
Yes
Would you buy Mixpanel again?
Yes
Evaluating Mixpanel and Competitors
Yes - Parse. Parse was free but not as feature-rich and was discontinued.
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Third-party Reviews
Speed of deployment that tracked what we needed to know to make business decisions.
Wouldn't.
Comments
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