TrustRadius
My feelings aren't mixed, it's a great product
https://www.trustradius.com/web-analyticsMixpanelUnspecified8.3105101
Matthew Gardner profile photo
October 03, 2019

My feelings aren't mixed, it's a great product

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Modules Used

  • Engagement Plans
  • People Plans

Overall Satisfaction with Mixpanel

Mixpanel is used throughout our organization to track trends in our data as well as the behavior of our users. Originally deployed alongside Google Analytics and Parse, it has proven to be a hard-hitting, valuable tool. The data we collect and store with Mixpanel helps my team understand the journey of our users, which is invaluable for a growing company.
  • Data gathering
  • Deployment process
  • Queries
  • User-friendly
  • Engineering/deploy time
  • Needing an engineer for some data pulls
  • Saves time
  • Informs product decisions
  • Predicts issues in user behavior
Mixpanel is way more granular. We do use Google Analytics for top-level trends, but Mixpanel, when properly integrated, shows you the details. Even our marketing team is able to log events, etc. that they care about.
The deployment was smooth as silk and our success manager was top notch. It couldn't have been better.

Do you think Mixpanel delivers good value for the price?

Yes

Are you happy with Mixpanel's feature set?

Yes

Did Mixpanel live up to sales and marketing promises?

Yes

Did implementation of Mixpanel go as expected?

Yes

Would you buy Mixpanel again?

Yes

Lots of data and lots of money? Mixpanel is there. They are experts at enterprise deployment and had a very smooth process that helped us realize what data we should track and gave engineering the tools needed to deploy. Very smooth.

Evaluating Mixpanel and Competitors

Yes - Parse. Parse was free but not as feature-rich and was discontinued.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
Speed of deployment that tracked what we needed to know to make business decisions.