An easy-to-use Content Management System that is ready for the future!
June 27, 2023
An easy-to-use Content Management System that is ready for the future!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Optimizely Content Cloud
Overall Satisfaction with Optimizely Content Management System
When I started working at Spirotech they were "ready" to launch a new website. Unfortunately, the "new" website was no more than a couple of images. Knowing that we do business in multiple countries (even expanding) I knew I needed a solid and easy-to-use WCM system to build our websites on. I did some research in regard to WCM systems and possible (implementation) partners. After a short but intensive process, I came to the conclusion that EPIserver/Optimizely was the best option for us with Delaware Belgium as our partner. After signing the contract we were able to set up 4 fully functional websites incl. an integration of a PIM/DAM system for our products, within 7 months. So setting up the system and building the websites!
- Ease-of-use for handling content and building websites
- Perfect for dealing with multiple websites (language wise and different websites)
- Excellent support and service from Optimizely
- The flexibility/functionality of forms
- Ease of handling formdata towards a CRM system
- Maybe more "out-of-the-box" solutions (a.o. blocks) for faster implementation
- Switch of cache on images/assets, makes it difficult for designing pages/blocks (uploading changed image should be there on the spot ;-))
- Create brand-awareness and knowledge on solutions (educate potential customers)
- Generate high qualified leads
- From concept to market in a short time
- More in-house (saves lot of costs)
- Optimal control of "what is going" on and the ability to act fast in case of changes
End of September 2019 we signed the contract with Optimizely and our partner Delaware (Belgium). In the next 6 months the frame and design of the websites were set up and the data (texts, images, etc.) were set up and collected. At the beginning of April 2020 the first 4, most important websites were set up and launched. In the next 5 months, another 4 websites, in a different language/country) were set up based on the master. This is including the integration of PIM/DAM data for our product range! Now we have 3 different types of websites running 11 Spirotech websites, 1 Eder-Spirotech website, and 1 non-branded website all on the same Optimizely platform with different designs/set-up.
- Sitecore Content Hub (Stylelabs) and Magento BI
Magento fell off the list in an early stage because we didn't need a webshop functionality. We needed a "content/marketing platform. In regard to Sitecore I concluded that handling multiple websites in multiple languages was less flexible and a bit more complex in this matter. Together with our partner, the decision was made for EPI/Optimizely. In this matter my previous experience with EPI/Optimizely was good as well. But, I have to make the remark that the EPI/Optimizely system is great but if it is implemented wrong (basic idea behind building/set-up and design of the website) it will never work, with any system. So think before you do, the basis of the website is extremely important.
Do you think Optimizely Content Management System delivers good value for the price?
Yes
Are you happy with Optimizely Content Management System's feature set?
Yes
Did Optimizely Content Management System live up to sales and marketing promises?
Yes
Did implementation of Optimizely Content Management System go as expected?
Yes
Would you buy Optimizely Content Management System again?
Yes
Optimizely Content Management System Feature Ratings
Using Optimizely Content Management System
1 - I am a Digital Marketeer and experienced in using Optimizely. At this moment we don't have any editors for several reasons:
- Despite that is is quite easy-to-use, you need to be in regularly to know what to do and how
- I know can control what is going live on our websites (double check on information
1 - I am the support with help from our Partner and Optimizely
- Lead creation
- (Brand-)awareness, make people aware of issues and provide solutions
- Provide information on "the fly" to our customers
- Optimized online presence (incl. SEA)
- Multiple website within a glance
- Save time (and money) on updates
- Maximize amount of (product)infomation for our (potential) customers
- Become relevant to (potential) customers and to Search Engines (SEO)
- Handle campaigns support Marketing efforts
- More language/country websites to create more (brand-)awareness
- Optimized leadsgeneration
Evaluating Optimizely Content Management System and Competitors
Yes - A very old, outdated, and simple web content management system (can't even remember the name. The system was no longer supported and could by far not fulfill the needs of Spirotech. We had a PIM/DAM, which should/could be used to present product related data. So one way or the other we were in need of a new, functional WCM system that would fulfill our future needs.
- Scalability
- Integration with Other Systems
- Ease of Use
Ease of use: complex systems can do their job but if it is too complex (and costly) to get things done it will never work. So the first thing I looked at was the ease-of-use of the system looking at our requirements. Compared to the other systems, Optimmizely was the one who gave the best experience in this matter.
I would not change it since the way I did it a couple of years ago still would be relevant. Maybe I would take some other systems in consideration but the way I would look at it isn't changed. As mentioned, the ease-of-use and functionality are the most important items to keep in mind. And in this matter also counts what comes "out-of-the-box" and what needs to added-on (costs) or programmed. The more out of the box, the better it will function ;-)