Overall Satisfaction with Optimizely Web Experimentation
We use it to test different changes we to our webpages we think will help users understand our product and navigate to the check out process and ultimately make a purchase. We have three brands (across three websites) that we often change the order of information blocks, test new headlines or wording, or swap images to see if they will contribute to a higher conversion rate.
- allowing users to quickly change the order of content blocks on existing site
- organize current tests in a list for the team to view
- Defining pages that are frequently tested for faster work flow
- affecting the cms when the code is slightly more complicated on the back end
- the login/verification process every time is a little annoying
- would like to track the data visually all together in a snapshot of all experiments done on one page over time
- less time used on engineering help with the back end
- experiments can be set up by non design/engineers saving their time
- tracking successful metrics from tests helps implement strategy that has higher CRO
We have benefited from having one landing place for the entire team to visit and view the results of experiments. It has also allowed members of the team to review and implement parts of the projects without needing to take other people's time in check-in meetings or development meetings. Everyone is empowered to complete the process on their own which saves time and requires less collaborative lift in a good way. Designers can work on their stack and engineers on their stack while other members of the marketing team can implement the teams thoughts with Optimizely Web Experimentation.
Google Optimize was used previously and sunset in October. We were looking for a new system that had similar capabilities that was organized and would allow code manipulation as well as ease of use without touching code so more members of our team could seamlessly implement experiments.