Item: Salesforce Marketing Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Salesforce Marketing Cloud is used to orchestrate marketing and eCommerce Campaigns in multi-channels such as Email, SMS and Ads. It addresses the need to connect with consumers in real-time and drives engagement and revenue increase because of personalization of attributes to connect with consumers.

Pros and Cons

Email journeys where you have multiple touch points to engagement with a consumer.
Email deliverability and Opt-in/Opt-Out management
Connection of data with other products such as a CDP or visualization BI tool for reporting

Usage of connecting data and the view ability of consumer attributes
Outbound real-time use case connections for more transactional use cases
The clunkiness of having to use data extensions and the data model between email and mobile

Return on Investment

Consumer engagement
Privacy management
Revenue lift

Scalability

Overall, it’s does the standard data modeling, editing of Email, SMS, Ads to execute. It can scale globally or locally for all types of transactional, eCommerce and marketing use cases. It still have improvement on integrations and you have to customize a lot so as you scale it can get tough with more advanced use cases and takes more resources.

Campaign Performance

Overall, it does help to scale you marketing performance. But, AI and personalization is still immature compared to where it could be and takes a lot of human interaction and customization.

Alternatives Considered

Braze, Attentive Mobile, Iterable, CleverTap, Adobe Campaign, HubSpot Marketing Hub and Mailchimp

Overall, 80 percent of the features and boiler plate and standard across all these tools. Salesforce leads in integrations and global scalability. But lacks in User interface and ease of use.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Braze, LiveRamp, Treasure Data, OneTrust Privacy and Data Governance Cloud, Acquia Digital Experience Platform, Brandwatch, CreatorIQ, Emplifi Social Marketing Cloud, Canto

Likelihood to Recommend

Salesforce Marketing Cloud is standard to set-up and use for more multi-channel use cases especially starting off. It does the basics well but, As your use cases get more complex and you would like a more easy to use UI it can struggle to use and feel clunky and hard to use at times. and data extensions need improvement to improve the use of the data model.

Salesforce Marketing Cloud Review

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud