Item: SAP Sales Cloud
Rating: 10
Author: Serg Valencia

Use Cases and Deployment Scope

I have used SAP Sales Cloud in two instances: as a corporate sales executive for a Fortune 500 company and as an independent consultant embedded in the go-to-market team of a client. There are nuances between the two use cases I mentioned. However, the top-level goals were the same: close more business by having more pipeline visibility while saving time and manual work for salespeople.

Pros and Cons

Pipeline mangement
Sales automation
Tasks orchestration

Feature overwhelm
Learning curve
Integrations may require technical support

Return on Investment

Uncovered missing opportunities
Built long-term based relationships with clients and prospects
Increased number of deals per salesperson

SAP Sales Cloud Streamlining Business Processes

SAP Sales Cloud shines in these integrations. I have used three different modules of the SAP suite of services in my sui generis career. I was a Demand Planner, Buyer, and finally, a Sales Executive who managed and used these tools daily, so I guess I was a bit of a power user; however, I believe you don't need to be one to take advantage of the insight capabilities that these integrations bring, but you do have to take a proactive approach, as the insights are there, but you must know where to look.

Scalability

I'm not an ERP analyst, but I believe that Oracle and SAP are probably the most prominent players in these market, which means they keep acquiring promising companies as a growth strategy, opening possibilities for users of SAP Sales Cloud as new use-cases and capabilities keep getting bundled into the product and its capacity to scale keeps growing exponentially.

Alternatives Considered

HubSpot Sales Hub, Pipedrive and Salesforce.com

I believe SAP Sales Cloud can only be compared to Salesforce in the category market they serve larger organizations with significant deals, extensive pipelines, and long sales cycles. Hubspot is catching up, though, so the future will tell. Feature-wise, SAP Sales Cloud competes with all of them, and from experience, the learning curve in these enterprise-level tools can be challenging at the beginning as there are too many features to choose from.

Key Insights

Do you think SAP Sales Cloud delivers good value for the price?

Yes

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

Yes

Would you buy SAP Sales Cloud again?

Yes

Other Software Used

ChatGPT, Evernote, ABBYY FineReader

Likelihood to Recommend

SAP Sales Cloud, in my opinion, is not for small sales organizations. Its cost is an apparent reason for this, but beyond that, it's designed to work in organizations where leads are abundant, deals are significant, and things tend to go through the cracks. As SAP has multiple ERP solutions, like Customer Service or Procurement modules, these types of integrations are valuable to generate insights; as in big companies, it's common to be a vendor and a client of the same company, so here, this tool shines.

Closing Entrerprise-Level deals

Software Version

Modules Used

Overall Satisfaction with SAP Sales Cloud