Item: Cision Communications Cloud
Rating: 10
Author: Gabriel Prusak

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Cision Communications Cloud (TrendKite)* is being used by our Corporate Marketing & Communications department, not the whole organization. We use it to listen and report on media mentions, competitor analyses, share of voice comparisons for different campaigns (seeing how we measure up in the "new energy" or "smart infrastructure" media space for example). We also generate an "In the News" weekly newsletter and personally I use it for social media tracking, and influencer identification and targeting. I wish I had more bandwidth to capitalize on the latter two functionalities more.

*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros and Cons

Pros

Visually appealing and user-friendly
The amount of data we receive and the customization options on the dashboards are great.
Ability to distill down from the dashboard widgets into what I call "the rabbit hole of info" is amazing.

Cons

It manages and scrubs for a ton of info, and this sometimes bogs down the speed.
The newsletter functionality was less intuitive to customize than we had hoped.

Alternatives Considered

Meltwater Media Intelligence Platform

Significantly more user-friendly. More actionable data. Better customization and reporting.

Likelihood to Recommend

If you're a data nerd you are going to love Cision Communications Cloud. Wish I had more free time to really capitalize on all of the great functionalities for social in particular. If an organization emphasizes the importance of monitoring and listening to gauge media reach and impact, and tracking that performance over time, it's a great tool. Due to API limitations of certain social media platforms there are some limitations on what you can listen too, but that's not a Cision issue.

Transition from TrendKite to Cision Communications Cloud

Support Rating

We found a ton of enthusiasm prior to onboarding, but that enthusiasm to support us waned a tiny bit out of the gate once we got rolling. After that though we've had no issues getting our questions answered and guidance needed.

Comments

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Global organization getting tangible benefits of Cision Communications Cloud.

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