Zoho Analytics, take your lead + deal data further

It is not the easiest to use as a 'drag and drop tool. If you have any no/low code app experience, you will be able to figure out the nuances of Zoho analytics. We did not use the automated insights very helpful because our main use case was combining the various data sources. You do this in custom dashboard building, not in automated insights.

Integrating several data sources is what lets Zoho analytics down. It is more a fault of the 'bolt on' aspect as these issues come to the database creation. If you were able to better relate data from different sources, the end result in analytics would be much more scalable. By having a more robust multiple data source system, including things like better comparison over dates, being able to tie in different data - Zoho analytics would be much more usable. The "AI-based statistical analysis" seems to be more of a buzzword at the moment, I didn't see anything much when I use it.

Zoho Analytics is great if you are using Zoho CRM. If you are not using Zoho CRM, I'm not sure if Zoho analytics is the best tool to use. We use (and need data from), Facebook Ads, Google Ads, CRM lead data, CRM sales data. If you can figure out how to link the data from various sources, Zoho analytics is great for comparing it. In our case, we used things like lead source and geographic data from our CRM to tie it to the other data sources. To use google ads as an example: If you were just using google ads analytics you would see [spending] to 'conversion'. 'conversion' in googles case is a lead. When you combine this data with Zoho analytics, you can see [spending] to 'sale'. Sale is using CRM data to see the date and amount of the sale. Allowing you to better utilize your lead spend.o further than things like the analytics offered by google ads. You can see sales by google We have tried Google Data Studio previously, and this might be better for non-Zoho CRM users.