Non nonsense review of Zoho CRM

We use Zoho CRM to manage our inbound and outbound lead flow from acquisition through conversion into the sales deal funnel. We also use it to manage the sales process through to singing sales orders as well as onboarding, and managing customers. It allows us to see all aspects of our experience from the soup to nuts. Most of our problems are as a start-up with a lot of start-up learning to do so the biggest requirements were simplicity and flexibility. Basically, we needed to be able to continuously improve our processes as we learned and expanded without overthinking systems.