What users are saying about
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
6.5

CallidusCloud LeadRocket

65%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
6.6
66%
3 Ratings

Dynamic content

9.0
90%
1 Rating
N/A
0 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
N/A
0 Ratings

Landing pages

10.0
100%
1 Rating
6.4
64%
3 Ratings

A/B testing

9.0
90%
1 Rating
N/A
0 Ratings

Mobile optimization

10.0
100%
1 Rating
N/A
0 Ratings

Email deliverability reporting

9.0
90%
1 Rating
N/A
0 Ratings

List management

9.0
90%
1 Rating
N/A
0 Ratings

Triggered drip sequences

10.0
100%
1 Rating
N/A
0 Ratings

Lead Management

9.8

360 Campaigner

98%
6.5

CallidusCloud LeadRocket

65%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
8.0
80%
1 Rating

Data quality management

10.0
100%
1 Rating
6.4
64%
3 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
5.0
50%
1 Rating

Campaign Management

9.5

360 Campaigner

95%

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
5.0

CallidusCloud LeadRocket

50%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
5.0
50%
1 Rating

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
N/A
0 Ratings

Standard reports

10.0
100%
1 Rating
N/A
0 Ratings

Custom reports

9.0
90%
1 Rating
N/A
0 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
6.4

CallidusCloud LeadRocket

64%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
6.4
64%
3 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
2.9

CallidusCloud LeadRocket

29%
15 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
6.0

CallidusCloud LeadRocket

60%
13 Ratings

Usability

360 Campaigner

N/A
0 Ratings
7.4

CallidusCloud LeadRocket

74%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
6.0

CallidusCloud LeadRocket

60%
4 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

SAP

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

SAP

  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

SAP

  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

CallidusCloud LeadRocket

Starting Price

$50 per user per month

Editions & Modules

CallidusCloud LeadRocket editions and modules pricing
EditionModules
Marketing501

Footnotes

  1. per user per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

Likelihood to Renew

360 Campaigner

No answers on this topic

SAP

Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
Read full review

Usability

360 Campaigner

No answers on this topic

SAP

Very easy to use and designed well.
Read full review

Support Rating

360 Campaigner

No answers on this topic

SAP

It has declined since we started with this company and it could be better.
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

SAP

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

SAP

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Read full review

Screenshots

Add comparison