6sense vs. LinkedIn Sales Navigator

I would recommend 6sense as a 10. I really don't have any major faults with the tool. I can't imagine being a marketer in this day and age and not having a tool like 6sense. If a team doesn't have it, even if you're a small team, I think it can be a game-changer. I would say areas where this product is well-suited are organizations where sales and marketing teams need better alignment. If you have sales teams that need help prioritizing the right accounts—meaning ICP accounts that are showing intent—then 6sense is a tool you should definitely look into. If you have old-school sales teams that are just kind of winging it and picking accounts they feel they should be working without having data behind those decisions, 6sense can help bring much-needed focus and prioritization. Where it may not be the best fit is if you're a very small company and you're not yet at the point of doing account-based marketing. If you're a one-person shop with a single marketer or a single salesperson, you probably don't need ABM yet—you need to grow a little bit first. But that would really be my only callout.

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LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.

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• It helps us know which accounts to focus on.
• Example: It shows which companies are searching for topics like our product. We give the SDR team a list of accounts to call first.
• It shows intent even when no one fills out a form.
• Example: An account may not submit a demo form, but 6sense still shows it is active and viewing related topics. This helps us reach out earlier.
• It triggers actions for the team.
• Example: If an account suddenly spikes in intent, we can alert the account owner, create a task, or start a sequence right away.

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• Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
• Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
• Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.

• I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.

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• Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
• Sorting - need a better, faster way to sort by for prospect lists and account lists
• Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo

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I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.

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I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.

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Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.

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I've never noticed it being down but I rarely log into the web interface

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Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

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We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

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I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.

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It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

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I wasn't involved but heard it was great

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I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.

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Independently Invited by TrustRadius

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6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.

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LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.

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Independently Invited by TrustRadius

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Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

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• Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.

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• Helped warm up a few leads that I was having trouble getting in touch with via phone and email
• Allowed me to better identify the key stakeholders at companies I was targeting
• Kept me up to date on what was happening with my prospects and their companies.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info