6sense vs LinkedIn Sales Navigator

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
• LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
• We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.

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• A bit difficult to navigate at times, so watch all the training videos and ask for help
• Not as intuitive but very powerful once you know how to use it
• Sometimes there are glitches but they have great support to help and fix it and never a repeat issue

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• With my current company I only have a limited amount of inMails that I can send per month (50) which limits my use of the product. I wish that I was able to have unlimited to get the full functionality.
• One complaint I have about targeting specific types of prospects is that when you do narrow the list within a company sometimes unrelated prospects still come up in the search and you have to weed through them.
• I wish that regular linkedIn and Sales Navigator could be linked together at least message wise so that you didn't have to remember if you sent a prospect a message through Navigator or just from being a contact.

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• Revenue growth
• More productive employees

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• In my last business, it enabled me to quickly target high value prospects and reach out to them. It led to enough success that I used it regularly.
• It also offers and (I took advantage of) the ability to seek out introductions. This led to a large number of prospect conversations and some sales.
• In my current business, we used it to beta test heavy outbound email campaigns, which it proved out because of the accuracy of the data.

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