6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.
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PFL Direct Mail Platform
Score9 out of 10
N/A
PFL helps businesses deliver authentic moments by
creating impactful direct mail that is data-driven, bringing measurement,
personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…
SR Consultant - Martech Strategy and Marketing Operations in Marketing at Windstream Enterprise (Telecommunications, 10,001+ employees)
Chose 6sense
6sense was able to give me more account based intelligence and then to take that intelligence and orchestrate it in meaningful/practical applications for both sales and marketing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
6sense is great for creating a full-funnel experience for customers. You can intelligently segment accounts by where they are so the messaging fits their journey, while also passing accounts that are ready to sales. Also, it helps you connect to other marketing segments through either suppressions, or using that data to inform where to focus or target next.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Workflows help seamlessly create a dynamic campaign experience designed to fit your prospects or customers needs.
6sense has a broad depth of intent data that helps inform strategy on both the cross-sell and net-new side.
6sense impression & click pixels have allowed us to track activities we typically wouldn't be able to and have enriched the campaign journey.
The 6sense team is always helpful. I asked for a particular feature & it was created and added to the platform in 6 months. I then got a personal email confirming that they did it & thanking me for the suggestion. They really won me over with that moment.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Things that I'd like to see 6sense continue to add to the tool would be workflow efficiencies. I think it's a huge treasure trove of things that users could start to do with that, and it's just gotten going, so there have been more limited use cases to this point. However, they've added some really critical functionality to it, especially around tying it in with Conversational Email and what you can do to use CE more efficiently in an automated capacity.
Previously, we found that we wanted to use CE more, but it was a bit too manual to manage, and we just didn't have the bandwidth across our team for someone to be monitoring and working on that specific tool as much as it needed in order to scale our use of it.
Now, with the addition of workflows and the capabilities they're adding between those two products, that's been huge.
I would continue to ask 6sense to add more options to the workflows, both on the data and audience sides of things, to create efficiencies for small, scrappy teams like us. Also, continue to emphasize the quality of the data you're providing. That's a big reason why we've been able to prove the ROI of the tool. When I changed companies, and now that we've been acquired, we've still been able to prove the ROI of the tool.
As you innovate in other areas, don't lose the emphasis you've had on providing top-notch data as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For me the usability is very good. I used it as a BDR and was trained on it and used it daily so I know the ins and outs of the platform. It's easy for me to quickly navigate to get what I need and the 6sense extension is a game changer when prospecting
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Yes, they were always responsive and available to me. I had a routine call with a rep, and we would add more feature use, or configure the system to our needs. And if I had any issues I could always reach out and get a response in a timely manner. I always appreciated this about the service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Their training and onboarding was comprehensive and strong. I had no issues with it. They set up our integrations with Salesforce and HubSpot. They then did some configurations for segments and keywords. We set up the pixel on our website. Then we met with the sales team and trained them on how to use the information.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It was a very straightforward process. Their team is there to make sure that you set it up to get the best results early on. They then continue to be available to encourage more usage.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We outgrew N.Rich; however, a consultant pushed us to 6sense rather than our company coming to 6sense organically. I do believe 6sense can equip us for our next phase. In the case of 6sense, the scoring is based on our data and changes as our business changes. N.Rich created a customized model which didn't learn.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The 6sense system was scalable for us. We were given the option to add the predictive modeling, but we declined due to cost. That was our decision. So in a way, that unwillingness to pay more to unlock more features was the limiting factor for us and scalability. I can't blame them for that situation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
