Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.1 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Postal
Score 8.8 out of 10
N/A
Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
Pricing
6sensePostal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6sensePostal
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
6sensePostal
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
13 Ratings
7% below category average
Postal
-
Ratings
Automated routing and prioritization7.212 Ratings00 Ratings
Customer interaction histories7.912 Ratings00 Ratings
Syndicated content6.99 Ratings00 Ratings
Personalization7.111 Ratings00 Ratings
Engagement data tracking8.313 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
6% below category average
Postal
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.28 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.1
14 Ratings
2% above category average
Postal
-
Ratings
Standard visitor segmentation8.512 Ratings00 Ratings
Behavioral visitor segmentation8.013 Ratings00 Ratings
ABM sales intelligence8.013 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.8
15 Ratings
1% below category average
Postal
-
Ratings
3rd party intent signals7.915 Ratings00 Ratings
Downstream intent signals7.414 Ratings00 Ratings
Account identification8.014 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
22% below category average
Postal
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
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6sensePostal
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Score 9.3 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
6sensePostal
Likelihood to Recommend
8.2
(128 ratings)
9.8
(6 ratings)
Likelihood to Renew
7.8
(4 ratings)
10.0
(1 ratings)
Usability
2.1
(26 ratings)
-
(0 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.4
(2 ratings)
-
(0 ratings)
Support Rating
2.5
(27 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.1
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
10.0
(1 ratings)
Product Scalability
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6sensePostal
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
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Postal
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
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Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
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Postal
  • Integrates with sales engagement, marketing automation, and CRM platforms
  • Provides tracking and reporting on spending and channel effectiveness
  • Offers an extensive marketplace of various items for any budget
  • Comes with unlimited seats and sends
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Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
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Postal
  • Navigation -Took time to find custom hyper links.
  • Finding items - Can be hard to find where items are on platform.
  • Layout could be better.
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Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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Postal
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Postal
No answers on this topic
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
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Postal
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Postal
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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Postal
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Postal
No answers on this topic
Implementation Rating
6sense
dont implement it
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Postal
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Postal
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Postal
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
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Postal
  • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
  • easier to reach out to potential clients
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ScreenShots