What users are saying about

7Sheep

24 Ratings

Marketo

Top Rated
1548 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Marketo

Top Rated
1548 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

7Sheep

As long as you know what you need 7Sheep for, then you will be impressed at how much it will do for you. If you only have a small list of contacts and only talk to them once a year, then you'll probably not need it - but if you are involved in any kind of communications/PR within multiple clients or multiple stakeholder groups, it will make your life a lot easier once you've understood how to work it yourself
No photo available

Marketo

Marketo is an excellent Marketing Automation Platform geared towards marketers. If you are looking for a platform that is easy to use for both Marketing and Sales, this platform may be tricky to onboard. Marketo Smart Lists is a key feature and a very helpful tool for marketers when trying to target a specific group of people. The filters within Smart Lists are extensive and nearly every filter you can think of is available. The ability to create an AMB campaign in Marketo was a key project for our team to undertake. The Account Based Marketing tool within Marketo proved to be useful and helpful when targeting specific high producing prospects. However, you are limited to the number of accounts you can create for your ABM campaign. It would be helpful if this number was not capped.
Whitney Slothower profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Marketo
7.7
WYSIWYG email editor
7Sheep
8.3
Marketo
7.4
Dynamic content
7Sheep
6.9
Marketo
7.5
Ability to test dynamic content
7Sheep
5.9
Marketo
7.3
Landing pages
7Sheep
6.6
Marketo
7.5
A/B testing
7Sheep
6.3
Marketo
7.4
Mobile optimization
7Sheep
7.8
Marketo
7.2
Email deliverability
7Sheep
8.4
Marketo
8.1
List management
7Sheep
7.9
Marketo
8.6
Triggered drip sequences
7Sheep
7.6
Marketo
8.6

Lead Management

7Sheep
7.4
Marketo
8.3
Lead nurturing
7Sheep
8.0
Marketo
8.6
Lead scoring and grading
7Sheep
6.6
Marketo
8.4
Data quality management
7Sheep
7.8
Marketo
7.7
Automated sales alerts and tasks
7Sheep
7.1
Marketo
8.4

Campaign Management

7Sheep
8.6
Marketo
7.4
Calendaring
7Sheep
9.1
Marketo
6.6
Event/webinar marketing
7Sheep
8.0
Marketo
8.1

Social Media Marketing

7Sheep
8.3
Marketo
6.9
Social sharing and campaigns
7Sheep
8.3
Marketo
7.0
Social profile integration
7Sheep
8.3
Marketo
6.8

Reporting & Analytics

7Sheep
6.8
Marketo
6.9
Dashboards
7Sheep
6.4
Marketo
6.8
Standard reports
7Sheep
6.4
Marketo
7.2
Custom reports
7Sheep
7.6
Marketo
6.8

Platform & Infrastructure

7Sheep
7.6
Marketo
7.8
API
7Sheep
8.5
Marketo
8.0
Role-based workflow & approvals
7Sheep
6.8
Marketo
7.8
Customizability
7Sheep
7.8
Marketo
7.8
Integration with Salesforce.com
7Sheep
7.3
Marketo
8.9
Integration with Microsoft Dynamics CRM
7Sheep
Marketo
7.5
Integration with SugarCRM
7Sheep
Marketo
7.0

Pros

  • My NPO hosts a lot of free events and some of the registrations are done with 7Sheep. This works very well as it is easy to contact all registered participants for further emails.
  • The 7Sheep form builder is amazing to create surveys without adding another application to my toolbox.
Stefan Rehm profile photo
  • User tracking from lead through to sale
  • Creating automated marketing campaigns with full analytics
  • Integrating with different SaaS applications - they make it easy!
David Portnowitz profile photo

Cons

  • The help is not integrated in the software but a separate website.
  • Using the software on the mobile phone could be better.
  • I would love to have some Outlook synchronisation.
Martin Dr. Leute profile photo
  • Hard to get everything set up and requires lots of "tribal" knowledge
  • Support is okay at best, takes too long to get a response
  • UI is average, could use an update
David Portnowitz profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available
Marketo8.1
Based on 136 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.6
Based on 20 answers
This is literally never an issue
Kristi Eide profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.8
Based on 26 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.8
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

7Sheep is much easier to use.
Stefan Rehm profile photo
Marketo is much better than both of these platforms. Has more features, easier to use, bigger library of integrations, larger community of users, etc. I would recommend Marketo over both of these.
David Portnowitz profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 6 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • We certainly have experienced a great efficiency for our staff.
  • We spend far less time chasing tasks as they can be divided within 7Sheep.
  • Segmentation of data and lead management is really great and has helped us enormously in terms of efficient use of data.
Angela Hawliczek profile photo
  • Marketo has definitely helped with efficiency. We moved from another program where we had to upload lists and could only do them in batches of so many at a time. This and many other factors have made us more efficient!
  • Marketo has helped us with our tracking of leads through the entire funnel. We can now go from an anonymous lead just looking at our website all the way through to closed business. We can also then loop it around again to use our lead process for upsell opportunities which is critical in today's market.
  • Marketo has had a huge impact on us because of its ability to integrate with our CRM. We can now work with sales and customer service to ensure that we have the correct contacts and there is seamless integration to offer them the visibility into what a contact has received.
Amber Hobson profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.