What users are saying about

7Sheep

24 Ratings

Marketo

Top Rated
1507 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Marketo

Top Rated
1507 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

Marketo

Marketo is an excellent Marketing Automation Platform geared towards marketers. If you are looking for a platform that is easy to use for both Marketing and Sales, this platform may be tricky to onboard. Marketo Smart Lists is a key feature and a very helpful tool for marketers when trying to target a specific group of people. The filters within Smart Lists are extensive and nearly every filter you can think of is available. The ability to create an AMB campaign in Marketo was a key project for our team to undertake. The Account Based Marketing tool within Marketo proved to be useful and helpful when targeting specific high producing prospects. However, you are limited to the number of accounts you can create for your ABM campaign. It would be helpful if this number was not capped.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Marketo
7.7
WYSIWYG email editor
7Sheep
8.3
Marketo
7.4
Dynamic content
7Sheep
6.9
Marketo
7.5
Ability to test dynamic content
7Sheep
5.9
Marketo
7.3
Landing pages
7Sheep
6.6
Marketo
7.4
A/B testing
7Sheep
6.3
Marketo
7.4
Mobile optimization
7Sheep
7.8
Marketo
7.2
Email deliverability
7Sheep
8.4
Marketo
8.1
List management
7Sheep
7.9
Marketo
8.6
Triggered drip sequences
7Sheep
7.6
Marketo
8.6

Lead Management

7Sheep
7.4
Marketo
8.3
Lead nurturing
7Sheep
8.0
Marketo
8.6
Lead scoring and grading
7Sheep
6.6
Marketo
8.4
Data quality management
7Sheep
7.8
Marketo
7.7
Automated sales alerts and tasks
7Sheep
7.1
Marketo
8.4

Campaign Management

7Sheep
8.6
Marketo
7.4
Calendaring
7Sheep
9.1
Marketo
6.7
Event/webinar marketing
7Sheep
8.0
Marketo
8.1

Social Media Marketing

7Sheep
8.3
Marketo
6.9
Social sharing and campaigns
7Sheep
8.3
Marketo
7.0
Social profile integration
7Sheep
8.3
Marketo
6.9

Reporting & Analytics

7Sheep
6.8
Marketo
6.9
Dashboards
7Sheep
6.4
Marketo
6.8
Standard reports
7Sheep
6.4
Marketo
7.2
Custom reports
7Sheep
7.6
Marketo
6.8

Platform & Infrastructure

7Sheep
7.6
Marketo
7.8
API
7Sheep
8.5
Marketo
7.9
Role-based workflow & approvals
7Sheep
6.8
Marketo
7.7
Customizability
7Sheep
7.8
Marketo
7.8
Integration with Salesforce.com
7Sheep
7.3
Marketo
8.9
Integration with Microsoft Dynamics CRM
7Sheep
Marketo
7.7
Integration with SugarCRM
7Sheep
Marketo
7.0

Pros

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
  • Marketo is a robust lead management platform that houses all necessary customer/prospect information needed to deploy relevant campaigns.
  • Easy to use Salesforce integration
  • In-depth list segmentation

Cons

  • It would be useful if some standard email templates were available.
  • They could find a way to make the form questions easier/quicker to reorder.
  • I would like to be able to change user roles so that only certain people could see certain contact lists.
  • While a pro about Marketo is its robust platform and tools, a con is that it takes significantly more time to understand and become highly knowledgeable about the platform.
  • Marketo is pretty pricey compared to other platforms like HubSpot, and additional functionality/features within Marketo seems to come at a higher price.
  • The reports are pretty basic and not as visually appealing as other auto-generated reports in competitor platforms like HubSpot.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Marketo8.2
Based on 127 answers
We have already renewed our subscription for Marketo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Marketo7.3
Based on 81 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.7
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.

Performance

No score
No answers yet
No answers on this topic
Marketo7.8
Based on 24 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
Marketo6.7
Based on 66 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.

Online Training

No score
No answers yet
No answers on this topic
Marketo3.0
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system

Implementation

No score
No answers yet
No answers on this topic
Marketo7.5
Based on 35 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.

Alternatives Considered

A normal email client does not support automation.
I used Marketo prior to using HubSpot. Although I currently use HubSpot and find it easier to manage on the fly, I do believe that Marketo has all of the features and tools to remain one of the highly regarded Marketing Automation platforms. Overall, Marketo is more in-depth and offers special customization features, however, that means a more extensive on-boarding time frame and a bit of IT knowledge. Marketo helped simplify our internal process of lead nurturing. I found the seamless integration with Salesforce allowed for more collaboration between our Marketing team and Sales team. Triggers and workflows are another exceptional tools that assisted our Marketing team with lead nurturing and automated follow up.

Scalability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 4 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.

Return on Investment

  • Spending less time on sending newsletters.
  • Optimised engagement with partners and the press.
  • Getting a full picture of all our donor and contact information.
  • Needed to train our team on using an additional software.
  • Needed to invest time for the integration of the 3 systems.
  • Better lead conversion rates
  • Better branding in Emails and landing pages
  • Better analytics and insights
  • Sales and Marketing alignment

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.