What users are saying about

7Sheep

24 Ratings

Marketo

1496 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Marketo

1496 Ratings
Score 8 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

Marketo

Marketo is well-suited for a medium to a large enterprise that has people devoted to getting it set up and running. You have to really WANT to get it going, otherwise, you will not get great value out of the product. Once you get it up and running, it's a great product with lots of resources on the web for use. I would definitely recommend it to anyone looking for a full marketing automation suite.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Marketo
7.7
WYSIWYG email editor
7Sheep
8.3
Marketo
7.3
Dynamic content
7Sheep
6.9
Marketo
7.6
Ability to test dynamic content
7Sheep
5.9
Marketo
7.3
Landing pages
7Sheep
6.6
Marketo
7.4
A/B testing
7Sheep
6.3
Marketo
7.4
Mobile optimization
7Sheep
7.8
Marketo
7.2
Email deliverability
7Sheep
8.4
Marketo
8.2
List management
7Sheep
7.9
Marketo
8.6
Triggered drip sequences
7Sheep
7.6
Marketo
8.6

Lead Management

7Sheep
7.4
Marketo
8.3
Lead nurturing
7Sheep
8.0
Marketo
8.7
Lead scoring and grading
7Sheep
6.6
Marketo
8.5
Data quality management
7Sheep
7.8
Marketo
7.8
Automated sales alerts and tasks
7Sheep
7.1
Marketo
8.5

Campaign Management

7Sheep
8.6
Marketo
7.4
Calendaring
7Sheep
9.1
Marketo
6.7
Event/webinar marketing
7Sheep
8.0
Marketo
8.1

Social Media Marketing

7Sheep
8.3
Marketo
6.9
Social sharing and campaigns
7Sheep
8.3
Marketo
6.9
Social profile integration
7Sheep
8.3
Marketo
6.8

Reporting & Analytics

7Sheep
6.8
Marketo
6.9
Dashboards
7Sheep
6.4
Marketo
6.7
Standard reports
7Sheep
6.4
Marketo
7.2
Custom reports
7Sheep
7.6
Marketo
6.8

Platform & Infrastructure

7Sheep
7.6
Marketo
7.8
API
7Sheep
8.5
Marketo
7.9
Role-based workflow & approvals
7Sheep
6.8
Marketo
7.7
Customizability
7Sheep
7.8
Marketo
7.7
Integration with Salesforce.com
7Sheep
7.3
Marketo
8.8
Integration with Microsoft Dynamics CRM
7Sheep
Marketo
7.7
Integration with SugarCRM
7Sheep
Marketo
7.2

Pros

  • Sporadic mailings to my clients via the e-mail campaign feature. I create personlised HTML emails with the visual editor and schedule them to be sent during the day when I am on the road.
  • After initial contact with new clients I setup a series of timed emails to stay in contact. Based on flags I have in the system they are automatically adjusted.
  • Existing clients get automated emails after certain events like visits or deliveries.
  • I often get in touch with support to ask for best practice examples and they are always helpful.
  • User tracking from lead through to sale
  • Creating automated marketing campaigns with full analytics
  • Integrating with different SaaS applications - they make it easy!

Cons

  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
  • The email builder is just not good. They've made some improvements, specifically around pre-built templates and making them modular, but, it's still weak. So many other SMB platforms have drag n drop builders. Marketo needs to catch up in this area.
  • The landing page builder is also lacking. Creating a simple landing page template necessitates hiring a developer or using a pre-built template. I just think a platform of Marketo's level should be more drag n drop.
  • Visualizing nurturing programs or other automation is tough. It works for me, but I speak to a lot of people who are frustrated by this. They need to find a way to clearly create logic paths that can be visualized in a connected fashion.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Marketo8.7
Based on 126 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Marketo7.3
Based on 81 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.8
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.

Performance

No score
No answers yet
No answers on this topic
Marketo7.7
Based on 24 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Marketo6.7
Based on 66 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.

Online Training

No score
No answers yet
No answers on this topic
Marketo3.3
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.

Implementation

No score
No answers yet
No answers on this topic
Marketo7.8
Based on 35 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.

Alternatives Considered

It offers the email marketing solution we need with addition!
Oracle Eloqua seems to work well with a lot of what we're trying to do, but it works best in an all-Oracle ecosystem, which we were not at the time of signing on. So far, it appears that Oracle plays well with Oracle and some others, but Marketo plays well with just about everybody. Admittedly, the Eloqua drag and drop page building seems to be a bit more robust, but we're using entirely custom builds, so that's a bit irrelevant. The biggest difference is that Marketo plays very well with custom opportunity objects in Salesforce. When we last evaluated Eloqua, either it didn't have that ability or didn't play as nicely.

Scalability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 4 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.

Return on Investment

  • Spending less time on sending newsletters.
  • Optimised engagement with partners and the press.
  • Getting a full picture of all our donor and contact information.
  • Needed to train our team on using an additional software.
  • Needed to invest time for the integration of the 3 systems.
  • Employee productivity went up a certain degree - but we came from hard coding every single page of our website and building new landing pages. And actually hardcoding forms. So all of those things improved, but then it was "how do I make Marketo do XYZ?" and then there's a time investment there. In the end, productivity went up, but time is spent rigging Marketo instead of doing what we want Marketo do to for us.
  • Increased efficiency for webinars. I suppose they did get a little easier when we finally figured out there was a GTW integration (after 18 months of using both tools separately, just happened to stumble across it one day).

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.