What users are saying about
73 Ratings
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Top Rated
684 Ratings
73 Ratings
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Score 7.3 out of 100

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
ActiveCampaign
a/b experiment testing
AB Tasty
8.4
ActiveCampaign
Split URL testing
AB Tasty
8.4
ActiveCampaign
Multivariate testing
AB Tasty
8.0
ActiveCampaign
Multi-page/funnel testing
AB Tasty
7.4
ActiveCampaign
Mobile app testing
AB Tasty
7.6
ActiveCampaign
Visual / WYSIWYG editor
AB Tasty
7.8
ActiveCampaign
Advanced code editor
AB Tasty
8.2
ActiveCampaign
Page surveys
AB Tasty
7.3
ActiveCampaign
Preview mode
AB Tasty
8.0
ActiveCampaign
Experiment scheduler
AB Tasty
8.2
ActiveCampaign
Client-side tests
AB Tasty
8.9
ActiveCampaign
Mutually exclusive tests
AB Tasty
8.2
ActiveCampaign

Audience Segmentation & Targeting

AB Tasty
8.5
ActiveCampaign
Standard visitor segmentation
AB Tasty
8.3
ActiveCampaign
Behavioral visitor segmentation
AB Tasty
8.4
ActiveCampaign
Traffic allocation control
AB Tasty
8.6
ActiveCampaign
Website personalization
AB Tasty
8.5
ActiveCampaign

Results and Analysis

AB Tasty
7.6
ActiveCampaign
Heatmap tool
AB Tasty
6.4
ActiveCampaign
Click analytics
AB Tasty
7.9
ActiveCampaign
Scroll maps
AB Tasty
7.8
ActiveCampaign
Conversion tracking
AB Tasty
7.9
ActiveCampaign
Goal tracking
AB Tasty
7.8
ActiveCampaign
Test reporting
AB Tasty
8.0
ActiveCampaign
Results segmentation
AB Tasty
7.2
ActiveCampaign
Experiments results dashboard
AB Tasty
7.7
ActiveCampaign

Email & Online Marketing

AB Tasty
ActiveCampaign
8.4
WYSIWYG email editor
AB Tasty
ActiveCampaign
8.1
Dynamic content
AB Tasty
ActiveCampaign
8.5
Ability to test dynamic content
AB Tasty
ActiveCampaign
8.0
Landing pages
AB Tasty
ActiveCampaign
7.1
A/B testing
AB Tasty
ActiveCampaign
8.7
Mobile optimization
AB Tasty
ActiveCampaign
8.2
Email deliverability reporting
AB Tasty
ActiveCampaign
8.9
List management
AB Tasty
ActiveCampaign
8.8
Triggered drip sequences
AB Tasty
ActiveCampaign
9.1

Lead Management

AB Tasty
ActiveCampaign
8.5
Lead nurturing
AB Tasty
ActiveCampaign
8.8
Lead scoring and grading
AB Tasty
ActiveCampaign
8.4
Data quality management
AB Tasty
ActiveCampaign
8.2
Automated sales alerts and tasks
AB Tasty
ActiveCampaign
8.6

Campaign Management

AB Tasty
ActiveCampaign
7.9
Calendaring
AB Tasty
ActiveCampaign
7.7
Event/webinar marketing
AB Tasty
ActiveCampaign
8.1

Social Media Marketing

AB Tasty
ActiveCampaign
8.3
Social sharing and campaigns
AB Tasty
ActiveCampaign
8.4
Social profile integration
AB Tasty
ActiveCampaign
8.1

Reporting & Analytics

AB Tasty
ActiveCampaign
8.5
Dashboards
AB Tasty
ActiveCampaign
8.5
Standard reports
AB Tasty
ActiveCampaign
8.6
Custom reports
AB Tasty
ActiveCampaign
8.3

Platform & Infrastructure

AB Tasty
ActiveCampaign
8.7
API
AB Tasty
ActiveCampaign
8.7
Role-based workflow & approvals
AB Tasty
ActiveCampaign
8.4
Customizability
AB Tasty
ActiveCampaign
8.6
Integration with Salesforce.com
AB Tasty
ActiveCampaign
8.6
Integration with Microsoft Dynamics CRM
AB Tasty
ActiveCampaign
8.9
Integration with SugarCRM
AB Tasty
ActiveCampaign
8.8

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Performance

AB Tasty

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Scalability

AB Tasty

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
ActiveCampaign
9.0

Likelihood to Renew

AB Tasty
7.7
ActiveCampaign
9.1

Usability

AB Tasty
ActiveCampaign
8.1

Reliability and Availability

AB Tasty
ActiveCampaign
9.1

Performance

AB Tasty
ActiveCampaign
8.6

Support Rating

AB Tasty
7.3
ActiveCampaign
6.7

In-Person Training

AB Tasty
ActiveCampaign
7.3

Implementation Rating

AB Tasty
ActiveCampaign
8.5

Scalability

AB Tasty
ActiveCampaign
8.8

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