AB Tasty vs HubSpot Marketing Hub

Likelihood to Recommend

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

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Laura Karhu

UX Designer

SCM Suomi OyInternet, 51-200 employees

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HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.

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Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

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Feature Rating Comparison

AB Tasty

HubSpot Marketing Hub

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Mobile app testing

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Preview mode

Experiment scheduler

Client-side tests

Mutually exclusive tests

AB Tasty

HubSpot Marketing Hub

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

AB Tasty

HubSpot Marketing Hub

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Experiments results dashboard

AB Tasty

HubSpot Marketing Hub

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

AB Tasty

HubSpot Marketing Hub

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

AB Tasty

HubSpot Marketing Hub

Calendaring

Event/webinar marketing

AB Tasty

HubSpot Marketing Hub

Social sharing and campaigns

Social profile integration

AB Tasty

HubSpot Marketing Hub

Dashboards

Standard reports

Custom reports

AB Tasty

HubSpot Marketing Hub

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

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Matt Mattson

CRO Specialist

Evolve Vacation RentalHospitality, 201-500 employees

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Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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Cons

Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.

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Verified User

Manager in Other

Luxury Goods & Jewelry Company, 51-200 employees

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CRM function was too limited for us to use.
Would love to see greater flexibility with reporting dashboards.
Would love to be able to use spend/budget data from LinkedIn Ads connection.
Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
Can't A/B test automated emails-- have to use workaround.

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Sean Dunshee

Marketing Manager

BrainStorm, Inc.Computer Software, 1001-5000 employees

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Likelihood to Renew

AB Tasty 7.7

Based on 8 answers

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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HubSpot Marketing Hub 10.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Arun C Devan

Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.2

Based on 96 answers

Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.

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Karen Rust

UXM Product Manager

Incite EnergyOil & Energy, 11-50 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 26 answers

We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good

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Jan Beery

President

KBK CommunicationsMarketing and Advertising, 1-10 employees

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Performance

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 8.9

Based on 18 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Support Rating

AB Tasty 7.6

Based on 3 answers

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

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Halima Satheya

Digital Optimisation Specialist

Pets at HomeRetail, 10,001+ employees

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HubSpot Marketing Hub 9.9

Based on 82 answers

I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with

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Hillary Johns

Marketing Manager

Alpine Valley PURE ServiceFood & Beverages, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Tom Smith

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 51 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

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Alternatives Considered

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

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Jeff Copetas

Senior Director of Web & E-Commerce

AvidComputer Software, 1001-5000 employees

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We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.

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Romy Ribitzky

Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

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Scalability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 7 answers

While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.

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Tom Smith

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Return on Investment

Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

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Valentin Viguier

Chef de Produit Web Junior

EurosportMedia Production, 501-1000 employees

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For our customers and us: High Lead Conversion
For our customers and us: More business from digital channels
For our customers and us: Shorter salescykles
For our customers and us: ROI faster
For our customers and us: Heighten Brand loyalty and customer sharing.

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Sara Larsen

Senior Sales

DoideaMarketing and Advertising, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

AB Tasty Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$800¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 1,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

—

Rating Summary

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub

AB Tasty

HubSpot Marketing Hub