What users are saying about
Top Rated
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 73 reviews and ratings
HubSpot Marketing Hub
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Top Rated
1682 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 1682 reviews and ratings
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
UX Designer
SCM Suomi OyInternet, 51-200 employees
HubSpot Marketing Hub
I would recommend HubSpot's suite of tools to SMBs looking to centralize sales, marketing and other mission-critical business processes. I have no basis to rule it out for higher-volume Enterprise applications, but haven't worked with it at that level. There has been far more positives than negatives in regards to its usefulness to our company.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
Feature Rating Comparison
Testing and Experimentation
AB Tasty
7.9
HubSpot Marketing Hub
—
a/b experiment testing
AB Tasty
8.3
HubSpot Marketing Hub
—
Split URL testing
AB Tasty
8.0
HubSpot Marketing Hub
—
Multivariate testing
AB Tasty
8.0
HubSpot Marketing Hub
—
Multi-page/funnel testing
AB Tasty
7.3
HubSpot Marketing Hub
—
Mobile app testing
AB Tasty
7.3
HubSpot Marketing Hub
—
Visual / WYSIWYG editor
AB Tasty
7.6
HubSpot Marketing Hub
—
Advanced code editor
AB Tasty
8.2
HubSpot Marketing Hub
—
Page surveys
AB Tasty
7.3
HubSpot Marketing Hub
—
Preview mode
AB Tasty
8.0
HubSpot Marketing Hub
—
Experiment scheduler
AB Tasty
8.2
HubSpot Marketing Hub
—
Client-side tests
AB Tasty
8.9
HubSpot Marketing Hub
—
Mutually exclusive tests
AB Tasty
8.2
HubSpot Marketing Hub
—
Audience Segmentation & Targeting
AB Tasty
8.4
HubSpot Marketing Hub
—
Standard visitor segmentation
AB Tasty
8.2
HubSpot Marketing Hub
—
Behavioral visitor segmentation
AB Tasty
8.3
HubSpot Marketing Hub
—
Traffic allocation control
AB Tasty
8.6
HubSpot Marketing Hub
—
Website personalization
AB Tasty
8.3
HubSpot Marketing Hub
—
Results and Analysis
AB Tasty
7.4
HubSpot Marketing Hub
—
Heatmap tool
AB Tasty
5.8
HubSpot Marketing Hub
—
Click analytics
AB Tasty
7.6
HubSpot Marketing Hub
—
Scroll maps
AB Tasty
7.3
HubSpot Marketing Hub
—
Conversion tracking
AB Tasty
7.8
HubSpot Marketing Hub
—
Goal tracking
AB Tasty
7.6
HubSpot Marketing Hub
—
Test reporting
AB Tasty
7.9
HubSpot Marketing Hub
—
Results segmentation
AB Tasty
7.2
HubSpot Marketing Hub
—
Experiments results dashboard
AB Tasty
7.7
HubSpot Marketing Hub
—
Email & Online Marketing
AB Tasty
—
HubSpot Marketing Hub
8.4
WYSIWYG email editor
AB Tasty
—
HubSpot Marketing Hub
8.2
Dynamic content
AB Tasty
—
HubSpot Marketing Hub
8.1
Ability to test dynamic content
AB Tasty
—
HubSpot Marketing Hub
8.0
Landing pages
AB Tasty
—
HubSpot Marketing Hub
8.7
A/B testing
AB Tasty
—
HubSpot Marketing Hub
8.1
Mobile optimization
AB Tasty
—
HubSpot Marketing Hub
8.5
Email deliverability reporting
AB Tasty
—
HubSpot Marketing Hub
8.8
List management
AB Tasty
—
HubSpot Marketing Hub
8.7
Triggered drip sequences
AB Tasty
—
HubSpot Marketing Hub
8.7
Lead Management
AB Tasty
—
HubSpot Marketing Hub
8.4
Lead nurturing
AB Tasty
—
HubSpot Marketing Hub
8.8
Lead scoring and grading
AB Tasty
—
HubSpot Marketing Hub
8.3
Data quality management
AB Tasty
—
HubSpot Marketing Hub
8.1
Automated sales alerts and tasks
AB Tasty
—
HubSpot Marketing Hub
8.4
Campaign Management
AB Tasty
—
HubSpot Marketing Hub
8.3
Calendaring
AB Tasty
—
HubSpot Marketing Hub
8.1
Event/webinar marketing
AB Tasty
—
HubSpot Marketing Hub
8.5
Social Media Marketing
AB Tasty
—
HubSpot Marketing Hub
8.3
Social sharing and campaigns
AB Tasty
—
HubSpot Marketing Hub
8.4
Social profile integration
AB Tasty
—
HubSpot Marketing Hub
8.2
Reporting & Analytics
AB Tasty
—
HubSpot Marketing Hub
8.5
Dashboards
AB Tasty
—
HubSpot Marketing Hub
8.3
Standard reports
AB Tasty
—
HubSpot Marketing Hub
8.5
Custom reports
AB Tasty
—
HubSpot Marketing Hub
8.6
Platform & Infrastructure
AB Tasty
—
HubSpot Marketing Hub
8.1
API
AB Tasty
—
HubSpot Marketing Hub
8.1
Role-based workflow & approvals
AB Tasty
—
HubSpot Marketing Hub
8.2
Customizability
AB Tasty
—
HubSpot Marketing Hub
8.3
Integration with Salesforce.com
AB Tasty
—
HubSpot Marketing Hub
8.3
Integration with Microsoft Dynamics CRM
AB Tasty
—
HubSpot Marketing Hub
7.8
Integration with SugarCRM
AB Tasty
—
HubSpot Marketing Hub
7.7
Pros
AB Tasty
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
CRO Specialist
Evolve Vacation RentalHospitality, 201-500 employees
HubSpot Marketing Hub
- Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
- Email marketing. The templates provided allow me to easily create, beautiful professional emails.
- Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Digital Marketing Manager
Orasi SoftwareComputer Software, 201-500 employees
Cons
AB Tasty
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.

Verified User
Manager in Other
Luxury Goods & Jewelry Company, 51-200 employeesHubSpot Marketing Hub
- It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
- I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
- While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Marketing Manger
ConexlinkComputer Software, 11-50 employees
Likelihood to Renew
AB Tasty
AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Verified User
Project Manager in Marketing
Internet Company, 11-50 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Usability
AB Tasty
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.5
Based on 100 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
UXM Product Manager
Incite EnergyOil & Energy, 11-50 employees
Reliability and Availability
AB Tasty
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
President
KBK CommunicationsMarketing and Advertising, 1-10 employees
Performance
AB Tasty
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Support Rating
AB Tasty
AB Tasty 7.5
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Digital Optimisation Specialist
Pets at HomeRetail, 10,001+ employees
HubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 164 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Marketing Manager
Alpine Valley PURE ServiceFood & Beverages, 11-50 employees
In-Person Training
AB Tasty
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Online Training
AB Tasty
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Implementation Rating
AB Tasty
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Senior Director of Web & E-Commerce
AvidComputer Software, 1001-5000 employees
HubSpot Marketing Hub
Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Consultant
Medical Advantage GroupHospital & Health Care, 51-200 employees
Scalability
AB Tasty
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Return on Investment
AB Tasty
- Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
- We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
- The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
- Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Chef de Produit Web Junior
EurosportMedia Production, 501-1000 employees
HubSpot Marketing Hub
- Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
- We have logged three record-breaking sales quarters.
- Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Digital Marketing Director
Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees
Screenshots
AB Tasty
See All (5) AB Tasty ScreenshotsPricing Details
AB Tasty
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
AB Tasty Editions & Modules
—
Additional Pricing Details
—HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8001 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 1,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month