What users are saying about
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Top Rated
73 Ratings
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Top Rated
1659 Ratings

AB Tasty

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Top Rated
73 Ratings
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Score 8 out of 100

HubSpot Marketing Hub

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Top Rated
1659 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.9
HubSpot Marketing Hub
a/b experiment testing
AB Tasty
8.3
HubSpot Marketing Hub
Split URL testing
AB Tasty
8.0
HubSpot Marketing Hub
Multivariate testing
AB Tasty
8.0
HubSpot Marketing Hub
Multi-page/funnel testing
AB Tasty
7.3
HubSpot Marketing Hub
Mobile app testing
AB Tasty
7.3
HubSpot Marketing Hub
Visual / WYSIWYG editor
AB Tasty
7.6
HubSpot Marketing Hub
Advanced code editor
AB Tasty
8.2
HubSpot Marketing Hub
Page surveys
AB Tasty
7.3
HubSpot Marketing Hub
Preview mode
AB Tasty
8.0
HubSpot Marketing Hub
Experiment scheduler
AB Tasty
8.2
HubSpot Marketing Hub
Client-side tests
AB Tasty
8.9
HubSpot Marketing Hub
Mutually exclusive tests
AB Tasty
8.2
HubSpot Marketing Hub

Audience Segmentation & Targeting

AB Tasty
8.4
HubSpot Marketing Hub
Standard visitor segmentation
AB Tasty
8.2
HubSpot Marketing Hub
Behavioral visitor segmentation
AB Tasty
8.3
HubSpot Marketing Hub
Traffic allocation control
AB Tasty
8.6
HubSpot Marketing Hub
Website personalization
AB Tasty
8.3
HubSpot Marketing Hub

Results and Analysis

AB Tasty
7.4
HubSpot Marketing Hub
Heatmap tool
AB Tasty
5.8
HubSpot Marketing Hub
Click analytics
AB Tasty
7.6
HubSpot Marketing Hub
Scroll maps
AB Tasty
7.3
HubSpot Marketing Hub
Conversion tracking
AB Tasty
7.8
HubSpot Marketing Hub
Goal tracking
AB Tasty
7.5
HubSpot Marketing Hub
Test reporting
AB Tasty
7.9
HubSpot Marketing Hub
Results segmentation
AB Tasty
7.2
HubSpot Marketing Hub
Experiments results dashboard
AB Tasty
7.7
HubSpot Marketing Hub

Email & Online Marketing

AB Tasty
HubSpot Marketing Hub
8.5
WYSIWYG email editor
AB Tasty
HubSpot Marketing Hub
8.3
Dynamic content
AB Tasty
HubSpot Marketing Hub
8.2
Ability to test dynamic content
AB Tasty
HubSpot Marketing Hub
8.0
Landing pages
AB Tasty
HubSpot Marketing Hub
8.8
A/B testing
AB Tasty
HubSpot Marketing Hub
8.3
Mobile optimization
AB Tasty
HubSpot Marketing Hub
8.5
Email deliverability reporting
AB Tasty
HubSpot Marketing Hub
8.8
List management
AB Tasty
HubSpot Marketing Hub
8.5
Triggered drip sequences
AB Tasty
HubSpot Marketing Hub
8.9

Lead Management

AB Tasty
HubSpot Marketing Hub
8.4
Lead nurturing
AB Tasty
HubSpot Marketing Hub
8.8
Lead scoring and grading
AB Tasty
HubSpot Marketing Hub
8.3
Data quality management
AB Tasty
HubSpot Marketing Hub
8.1
Automated sales alerts and tasks
AB Tasty
HubSpot Marketing Hub
8.5

Campaign Management

AB Tasty
HubSpot Marketing Hub
8.3
Calendaring
AB Tasty
HubSpot Marketing Hub
8.2
Event/webinar marketing
AB Tasty
HubSpot Marketing Hub
8.3

Social Media Marketing

AB Tasty
HubSpot Marketing Hub
8.2
Social sharing and campaigns
AB Tasty
HubSpot Marketing Hub
8.3
Social profile integration
AB Tasty
HubSpot Marketing Hub
8.1

Reporting & Analytics

AB Tasty
HubSpot Marketing Hub
8.5
Dashboards
AB Tasty
HubSpot Marketing Hub
8.3
Standard reports
AB Tasty
HubSpot Marketing Hub
8.6
Custom reports
AB Tasty
HubSpot Marketing Hub
8.7

Platform & Infrastructure

AB Tasty
HubSpot Marketing Hub
8.0
API
AB Tasty
HubSpot Marketing Hub
8.1
Role-based workflow & approvals
AB Tasty
HubSpot Marketing Hub
8.2
Customizability
AB Tasty
HubSpot Marketing Hub
8.3
Integration with Salesforce.com
AB Tasty
HubSpot Marketing Hub
8.2
Integration with Microsoft Dynamics CRM
AB Tasty
HubSpot Marketing Hub
7.7
Integration with SugarCRM
AB Tasty
HubSpot Marketing Hub
7.7

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

HubSpot Marketing Hub

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.2
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Performance

AB Tasty

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 18 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.6
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 82 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

In-Person Training

AB Tasty

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

AB Tasty

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 51 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

HubSpot Marketing Hub

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Scalability

AB Tasty

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

HubSpot Marketing Hub

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
HubSpot Marketing Hub
8.8

Likelihood to Renew

AB Tasty
7.7
HubSpot Marketing Hub
10.0

Usability

AB Tasty
HubSpot Marketing Hub
9.2

Reliability and Availability

AB Tasty
HubSpot Marketing Hub
9.1

Performance

AB Tasty
HubSpot Marketing Hub
8.9

Support Rating

AB Tasty
7.6
HubSpot Marketing Hub
9.9

In-Person Training

AB Tasty
HubSpot Marketing Hub
9.1

Online Training

AB Tasty
HubSpot Marketing Hub
9.1

Implementation Rating

AB Tasty
HubSpot Marketing Hub
7.3

Scalability

AB Tasty
HubSpot Marketing Hub
7.3

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