What users are saying about

AB Tasty

Top Rated
44 Ratings

Leanplum

5 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Leanplum

5 Ratings
Score 7 out of 101

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Likelihood to Recommend

AB Tasty

The main question that we asked ourselves when we had to choose a tool for A/B testing was "is this tool adapted to our website architecture and will it allow us to launch the A/B tests we want to launch ?" AB Tasty is very well suited to launch tests using a redirect or even to make some minor modifications on some pages without dynamics
No photo available

Leanplum

While it was originally meant for e-commerce apps, we think Leanplum is suited perfectly to our main needs for mobile gaming
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Pros

  • Multivariate testing
  • Funnel optimization
  • Content personalisation
Fabien Borsa profile photo
  • Push notifications
  • In-game pop-ups
  • Variable customisation
  • A/B testing
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Cons

  • Documentation is not very detailed.
  • The editor is a bit slow to load.
Julien Millot profile photo
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
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Likelihood to Renew

AB Tasty7.7
Based on 8 answers
Will depend on how is it well used by internal teams
No photo available
No score
No answers yet
No answers on this topic

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AB testing tool are all converging. Be focused on price and roadmap.
No photo available
We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.
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Return on Investment

  • Increased conversion rate
  • Increased average basket value
  • Increased overall customer experience
No photo available
  • Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
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Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Leanplum

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details