What users are saying about
Top Rated
44 Ratings
7 Ratings
Top Rated
44 Ratings
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Score 8.4 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Panthéa Nasseri profile photo

Leanplum

Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice
Becky Jewell Laughton profile photo

Pros

  • Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
  • A/B campaign tests with easy to read indicators.
  • A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
David Reymond profile photo
  • Push notifications
  • In-game pop-ups
  • Variable customisation
  • A/B testing
BORGET Sebastien profile photo

Cons

  • Occasional glitches within the visual editor, especially with responsive content.
  • Better debugging tools when testing experiments locally i.e. a preview environment.
  • Occasionally when adding goals in to the reporting tool, they will not load immediately.
Craig Lawrence profile photo
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
Will depend on how is it well used by internal teams
No photo available
No score
No answers yet
No answers on this topic

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.
No photo available
We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.
BORGET Sebastien profile photo

Return on Investment

  • Great improvement in conversion
  • More of a test driven culture
No photo available
  • Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
BORGET Sebastien profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Leanplum

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details