AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
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Searchspring
Score 9.9 out of 10
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Searchspring headquartered in Denver offers intelligent site search for customer facing web pages and ecommerce, providing product discvoery tools, navigation viacategory page, and other features to improve site navigation.
In February 2020, Searchspring merged with Nextopia to expand its product capabilities, and customer base. Nextopia customers will continue to receive the same services, under the SearchSpring brand.
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Search Spring offers strong options for search customizations: synonyms, redirects, query replacements, spell corrections, etc. We enjoy the ability to boost and unique product display options. We were 4Tell customers prior to the Search Spring acquisition and we're looking forward to both being part of one console. Search Spring is a really solid, stable search/merch platform that I would recommend for any mid-market business.
Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.
Developing 'cocktails' of different ranking criteria. At the moment we can only serve results based on either 'relevancy' or 'sales performance'. It would be great to not only have the ability to blend these two options (by search term), but also add additional facets into the mix, such as stock quantity, margin, sponsorship factor etc...
Provide financing reporting on results - so we know how much revenue/conversion has been driven from specific search terms. For example, "Baby Milk" drove 50 searches, 6 direct conversions (customers that searched went on to buy an item(s) that were recommended), 16 indirect conversions (customers that searched went on to buy other item(s) not severed).
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
We have a monthly phone call with our account manager, and she is available for calls in between as well. She has always been accessible. Working with her has been easy and she has provided training where needed. She is proactive in making sure we have everything we need and feel comfortable with the platform.
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Nextopia’s features were on par or better than consideration set at a lower cost and with an easier implementation. Contract terms were also more favorable.
Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
