46 Ratings
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Score 8.5 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Chris Hall | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.3
a/b experiment testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
9.1
Split URL testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Multivariate testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Multi-page/funnel testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Cross-browser testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Mobile app testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Test significance
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Advanced code editor
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Page surveys
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Visitor recordings
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Preview mode
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Test duration calculator
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Experiment scheduler
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Experiment workflow and approval
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Dynamic experiment activation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Client-side tests
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
9.1
Server-side tests
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Mutually exclusive tests
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Standard visitor segmentation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
9.1
Behavioral visitor segmentation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Traffic allocation control
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
7.3
Website personalization
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2

Results and Analysis

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.1
Click analytics
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
9.1
Scroll maps
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
7.3
Form fill analysis
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
7.3
Conversion tracking
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Goal tracking
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Test reporting
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Results segmentation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
CSV export
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2
Experiments results dashboard
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
8.2

Pros

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
  • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
  • Data is captured and processed in real-time which reveal unknown issues as they are happening.
  • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
Nick Preese | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • More knowledge sharing sessions
  • UI/UX Improvements
  • More tooltips on icons
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) 5.2
Based on 2 answers
I do not have power over contracts.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Added benefit
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
  • The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
Chris Hall | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Pricing Details

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
7.7
Webtrends Optimize
7.3

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
5.2
Webtrends Optimize
5.3

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
7.0

Reliability and Availability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
10.0

Performance

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
10.0

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
9.1

Online Training

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
6.0

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Webtrends Optimize
7.0

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