113 Ratings
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Score 8.6 out of 100
102 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

NetSuite CRM

NetSuite CRM is intuitive and fits well in a scenario where a company aims to grow their relationship with their clients besides automating their market and sales force automation. It will offer insights and content that will enable your teams attend to all the needs of your clients and grow the customer base. It's available in quote plans and this improves its affordability.
Francis Cook | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
NetSuite CRM
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
NetSuite CRM
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
NetSuite CRM
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
NetSuite CRM
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
NetSuite CRM
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
NetSuite CRM
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
NetSuite CRM
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
NetSuite CRM
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
NetSuite CRM
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
NetSuite CRM

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
NetSuite CRM
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
NetSuite CRM
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
NetSuite CRM
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
NetSuite CRM
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
NetSuite CRM

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
NetSuite CRM
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
NetSuite CRM
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
NetSuite CRM

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
NetSuite CRM
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
NetSuite CRM
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
NetSuite CRM

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
NetSuite CRM
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
NetSuite CRM
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
NetSuite CRM
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
NetSuite CRM

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
NetSuite CRM
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
NetSuite CRM
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
NetSuite CRM
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
NetSuite CRM
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
NetSuite CRM
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
NetSuite CRM
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
NetSuite CRM

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.1
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.9
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.0
Territory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.3
Opportunity management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.7
Integration with email client (e.g., Outlook or Gmail)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
6.4
Contract management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.6
Quote & order management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.4
Interaction tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.0
Channel / partner relationship management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.7

Customer Service & Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.5
Case management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.7
Call center management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.0
Help desk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.7

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.0
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.5
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.5

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.1
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.1
Billing and invoicing management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.1
Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.0

CRM Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.0
Forecasting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.0
Pipeline visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.7
Customizable reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.4

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.9
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.0
Custom objects
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.0
Scripting environment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.0
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
6.5

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.3
Single sign-on capability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.8
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.7

Social CRM

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.3
Social data
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.0
Social engagement
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
8.5

Integrations with 3rd-party Software

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.3
Marketing automation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.5
Compensation management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
7.0

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.0
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
NetSuite CRM
9.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

NetSuite CRM

  • It has a great UI for ERP and provides in-depth reporting and budget planning. NetSuite allows alot of flexibility to build the system out to how your company does business. Our accounting department really likes the Adaptive Planning module as well, as they can provide and quickly turn around presentation-worthy reports.
  • Due to the robust features and functionality of NetSuite, it is easy to customize and put workflows and formulas into practice when necessary to create efficiencies.
  • NetSuite provides the full solution to a business, by tying all systems together for one source of the truth.
Stephanie Locke | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

NetSuite CRM

  • NetSuite is very good at customization, but sometimes it's hard to make the right customization that we need for particular situations
  • NetSuite likes to change the layout without notifying it's users, so you might go home one day, and come back the next day to the office and have to do some searching to find what you're looking for in NetSuite.
  • If you have an issue with NetSuite, it's really difficult to understand the technical support staff as they're from India and don't speak clear English.
Paul Mills | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

NetSuite CRM

NetSuite CRM 6.5
Based on 10 answers
Our company is looking for more advanced ecommerce and internet marketing features that are not currently present in NetSuite. We feel there are too many additional costs to NetSuite to make it "our own" and understand at the same time that no software is perfect out of the box. Not having complete control of our customer data worries us, and the slowness or "lag" in the shopping cart is effecting our checkout flow. For the investment, we would not recommend businesses of our size to migrate to NetSuite but rather build in house.
Anonymous | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

NetSuite CRM

NetSuite CRM 8.4
Based on 4 answers
I give Netsuite [CRM] a value of 8 because it's very user friendly IF the user is properly trained and is dedicated to using the system as the administrator and company has intended. There are few items such as overall navigation that could be better but really that's splitting hairs as with any CRM, nothing's perfect.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

NetSuite CRM

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

NetSuite CRM

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

NetSuite CRM

NetSuite CRM 6.8
Based on 7 answers
For simple issues (that can be answered by reading the documentation) NetSuite support seems to have a good ability to resolve our issues. Unfortunately, anything beyond that ability requires escalation into the black hole of their Tier II / Tier III Support.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

NetSuite CRM

NetSuite CRM 6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

NetSuite CRM

NetSuite CRM 5.9
Based on 9 answers
The implementation was very poor and very costly. In the end we had to reconfigure mostly everything over the next year to get it working in a desirable fashion.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

NetSuite CRM

This year 2015 we will be looking for a new product like Magento. We are still exploring the idea also if we are going to be building our own system or have a consultant to work with us
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

NetSuite CRM

  • Support can see what services is doing and vice versa. Finance can see both too.
  • Support can provide leads to sales when a power user leaves a current customer and joins the team at a lead.
  • We can see NPS and CSat near time on the account which has increased our ability to mitigate at-risk accounts and increase retention
Jeremy Stephens | TrustRadius Reviewer

Screenshots

NetSuite CRM

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

NetSuite CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

NetSuite CRM Editions & Modules

Edition
Netsuite$999.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
NetSuite CRM
8.6

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
NetSuite CRM
6.5

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
NetSuite CRM
8.4

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
NetSuite CRM

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
NetSuite CRM

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
NetSuite CRM
6.8

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
NetSuite CRM
6.7

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
NetSuite CRM
5.9

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