25 Ratings
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Score 6.6 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.2 out of 101

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Oath Ad Platforms (formerly Brightroll)

Programmatic solutions are the best spot for this. Any time a high, premium environment is needed, this isn't the best option.
Kristin Roberts profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Oath Ad Platforms (formerly Brightroll)
6.8
Data Transfer
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.2
DSP integration
Acquisio
Oath Ad Platforms (formerly Brightroll)
7.4

Ad Campaigns

Acquisio
Oath Ad Platforms (formerly Brightroll)
6.6
Ad campaign creation
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.9
Ad deployment
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.5
Display advertising
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.9
Ad display and retargeting segmentation
Acquisio
Oath Ad Platforms (formerly Brightroll)
7.3
Sequence targeting
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.6

Ad Reporting & Analytics

Acquisio
Oath Ad Platforms (formerly Brightroll)
4.4
Ad dashboards
Acquisio
Oath Ad Platforms (formerly Brightroll)
4.8
Ad performance reports
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0
Ad conversion tracking
Acquisio
Oath Ad Platforms (formerly Brightroll)
3.7
Ad attribution reporting
Acquisio
Oath Ad Platforms (formerly Brightroll)
4.5
Cross-channel ad management
Acquisio
Oath Ad Platforms (formerly Brightroll)
4.2
Ad forecasting and optimization
Acquisio
Oath Ad Platforms (formerly Brightroll)
4.2

Pros

Acquisio

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo

Oath Ad Platforms (formerly Brightroll)

  • Targeting is positive.
  • Easy to work with from a planning perspective.
  • Has shown positive performance.
Kristin Roberts profile photo

Cons

Acquisio

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
David Meindl profile photo

Oath Ad Platforms (formerly Brightroll)

  • Viewability is not always the best.
  • Can not always stack up against premium partners.
Kristin Roberts profile photo

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

I have worked with Adwords, Facebook and Acquisio
No photo available

Oath Ad Platforms (formerly Brightroll)

We moved away from ADTECH (which recently announced it's closure) because it was not being updated and maintained properly to use as an ad server in today's media.
Justin Hansen profile photo

Return on Investment

Acquisio

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo

Oath Ad Platforms (formerly Brightroll)

  • It provides bid density within our header bidding stack.
  • Has effective demand to monetize many forms of display advertising.
Justin Hansen profile photo

Screenshots

Oath Ad Platforms (formerly Brightroll)

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison