Acquisio

25 Ratings
Score 6.6 out of 101

Oath Ad Platforms (formerly Brightroll)

5 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Acquisio

This would not be a good solution for smaller agencies with clients with small ad spends.
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Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

Acquisio
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
Acquisio
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
Acquisio
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

Acquisio
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

Acquisio
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
Acquisio
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
Acquisio
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
Acquisio
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Melissa Mackey profile photo
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Melissa Mackey profile photo
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
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No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • Better understanding of the video space
  • Better understanding of programmatic media
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Screenshots

Oath Ad Platforms (formerly Brightroll)

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details