25 Ratings
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Score 6.5 out of 101
5 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
Acquisio
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
Acquisio
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

Acquisio
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

Acquisio
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
Acquisio
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
Acquisio
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
Acquisio
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
Acquisio
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
Acquisio
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
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  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
No photo available
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • Increased employee efficiency
  • Increased client satisfaction/retention due to the quality of the reports
  • Greater insight into performance across Google and Bing
Ben Hopper | Digital Marketing Specialist profile photo
  • Better understanding of the video space
  • Better understanding of programmatic media
No photo available

Screenshots

Oath Ad Platforms (formerly Brightroll)

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details