What users are saying about

Acquisio

25 Ratings

Swoop

1 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Swoop

1 Ratings
Score 8 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is great for agencies or anyone managing a large account or multiple accounts. The reporting feature alone makes it worthwhile - no more manually pulling data from multiple sources! The reports help with day to day management too. If you only manage one small account, Acquisio may not be for you, but if you're running multiple accounts it's a must.
Melissa Mackey profile photo

Swoop

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
No photo available

Pros

  • It's relatively easy to navigate through the interface.
  • They provide shortcuts like searching metrics so you don't have to scroll every time.
  • Their reports are aesthetically pleasing.
Amanda West-Bookwalter profile photo
  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
No photo available

Cons

  • The training during the transition from the "old" Acquisio to the "new" Acquisio left a lot to be desired.
  • Twitter, at least at the time, was not an approved advertiser, so we had to create manual reports for our Twitter advertising campaigns.
  • Some of the algorithms Acquisio offers are a little confusing to understand.
Barry Bartoszek profile photo
  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
No photo available

Likelihood to Renew

Acquisio5.4
Based on 6 answers
My current company uses Excel spreadsheets to generate more intricate and detailed reports. A product like Acquisio, while I believe it is a very good product, will not be approved by my clients in terms of metrics reported.
Barry Bartoszek profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
No photo available

Return on Investment

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek profile photo
  • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
  • Form complete conversion goal for a separate tactic was not met and was too high
  • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
No photo available

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swoop

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details