What users are saying about

Act-On

334 Ratings

Act-On

334 Ratings
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Score 7 out of 101

Braze (formerly Appboy)

11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Brian Rees profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Braze (formerly Appboy)
WYSIWYG email editor
Act-On
7.2
Braze (formerly Appboy)
Dynamic content
Act-On
7.0
Braze (formerly Appboy)
Ability to test dynamic content
Act-On
6.6
Braze (formerly Appboy)
Landing pages
Act-On
7.8
Braze (formerly Appboy)
A/B testing
Act-On
8.0
Braze (formerly Appboy)
Mobile optimization
Act-On
7.6
Braze (formerly Appboy)
Email deliverability
Act-On
8.8
Braze (formerly Appboy)
List management
Act-On
5.8
Braze (formerly Appboy)
Triggered drip sequences
Act-On
8.3
Braze (formerly Appboy)

Lead Management

Act-On
6.6
Braze (formerly Appboy)
Lead nurturing
Act-On
6.2
Braze (formerly Appboy)
Lead scoring and grading
Act-On
6.8
Braze (formerly Appboy)
Data quality management
Act-On
7.1
Braze (formerly Appboy)
Automated sales alerts and tasks
Act-On
6.3
Braze (formerly Appboy)

Campaign Management

Act-On
7.5
Braze (formerly Appboy)
Calendaring
Act-On
6.8
Braze (formerly Appboy)
Event/webinar marketing
Act-On
8.2
Braze (formerly Appboy)

Social Media Marketing

Act-On
6.7
Braze (formerly Appboy)
Social sharing and campaigns
Act-On
6.4
Braze (formerly Appboy)
Social profile integration
Act-On
6.9
Braze (formerly Appboy)

Reporting & Analytics

Act-On
5.2
Braze (formerly Appboy)
Dashboards
Act-On
4.6
Braze (formerly Appboy)
Standard reports
Act-On
5.6
Braze (formerly Appboy)
Custom reports
Act-On
5.5
Braze (formerly Appboy)

Platform & Infrastructure

Act-On
6.4
Braze (formerly Appboy)
API
Act-On
8.0
Braze (formerly Appboy)
Role-based workflow & approvals
Act-On
6.4
Braze (formerly Appboy)
Customizability
Act-On
5.0
Braze (formerly Appboy)
Integration with Salesforce.com
Act-On
8.0
Braze (formerly Appboy)
Integration with Microsoft Dynamics CRM
Act-On
4.1
Braze (formerly Appboy)
Integration with SugarCRM
Act-On
7.1
Braze (formerly Appboy)

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
Brian Rees profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Brian Rees profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
No answers on this topic

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Brian Rees profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Braze (formerly Appboy) Editions & Modules
Braze (formerly Appboy)
Additional Pricing Details