What users are saying about
343 Ratings
343 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Brian Rees profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Braze (formerly Appboy)
WYSIWYG email editor
Act-On
7.9
Braze (formerly Appboy)
Dynamic content
Act-On
7.1
Braze (formerly Appboy)
Ability to test dynamic content
Act-On
6.7
Braze (formerly Appboy)
Landing pages
Act-On
7.0
Braze (formerly Appboy)
A/B testing
Act-On
6.8
Braze (formerly Appboy)
Mobile optimization
Act-On
6.7
Braze (formerly Appboy)
Email deliverability
Act-On
7.8
Braze (formerly Appboy)
List management
Act-On
6.4
Braze (formerly Appboy)
Triggered drip sequences
Act-On
9.2
Braze (formerly Appboy)

Lead Management

Act-On
7.2
Braze (formerly Appboy)
Lead nurturing
Act-On
7.0
Braze (formerly Appboy)
Lead scoring and grading
Act-On
7.4
Braze (formerly Appboy)
Data quality management
Act-On
7.9
Braze (formerly Appboy)
Automated sales alerts and tasks
Act-On
6.6
Braze (formerly Appboy)

Campaign Management

Act-On
7.6
Braze (formerly Appboy)
Calendaring
Act-On
6.8
Braze (formerly Appboy)
Event/webinar marketing
Act-On
8.4
Braze (formerly Appboy)

Social Media Marketing

Act-On
7.9
Braze (formerly Appboy)
Social sharing and campaigns
Act-On
7.9
Braze (formerly Appboy)
Social profile integration
Act-On
7.9
Braze (formerly Appboy)

Reporting & Analytics

Act-On
5.7
Braze (formerly Appboy)
Dashboards
Act-On
5.5
Braze (formerly Appboy)
Standard reports
Act-On
5.9
Braze (formerly Appboy)
Custom reports
Act-On
5.6
Braze (formerly Appboy)

Platform & Infrastructure

Act-On
7.3
Braze (formerly Appboy)
API
Act-On
9.3
Braze (formerly Appboy)
Role-based workflow & approvals
Act-On
6.8
Braze (formerly Appboy)
Customizability
Act-On
6.7
Braze (formerly Appboy)
Integration with Salesforce.com
Act-On
8.0
Braze (formerly Appboy)
Integration with Microsoft Dynamics CRM
Act-On
6.1
Braze (formerly Appboy)
Integration with SugarCRM
Act-On
7.0
Braze (formerly Appboy)

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
Brian Rees profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Brian Rees profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
No answers on this topic

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Brian Rees profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Braze (formerly Appboy) Editions & Modules
Braze (formerly Appboy)
Additional Pricing Details