What users are saying about
393 Ratings
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Score 8.2 out of 100
80 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

If you are a smaller organization you are probably ok to use [Freshworks CRM (formerly Freshsales)] vs Salesforce - you will save money and still get some great features. I would not recommend for a very large enterprise. It is also challenging to have the support come from another region although they do try to be very responsive.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
Freshworks CRM (formerly Freshsales)
WYSIWYG email editor
Act-On
9.4
Freshworks CRM (formerly Freshsales)
Dynamic content
Act-On
9.2
Freshworks CRM (formerly Freshsales)
Ability to test dynamic content
Act-On
9.0
Freshworks CRM (formerly Freshsales)
Landing pages
Act-On
9.0
Freshworks CRM (formerly Freshsales)
A/B testing
Act-On
9.4
Freshworks CRM (formerly Freshsales)
Mobile optimization
Act-On
9.6
Freshworks CRM (formerly Freshsales)
Email deliverability reporting
Act-On
8.9
Freshworks CRM (formerly Freshsales)
List management
Act-On
9.4
Freshworks CRM (formerly Freshsales)
Triggered drip sequences
Act-On
9.2
Freshworks CRM (formerly Freshsales)

Lead Management

Act-On
9.4
Freshworks CRM (formerly Freshsales)
Lead nurturing
Act-On
9.6
Freshworks CRM (formerly Freshsales)
Lead scoring and grading
Act-On
9.8
Freshworks CRM (formerly Freshsales)
Data quality management
Act-On
9.2
Freshworks CRM (formerly Freshsales)
Automated sales alerts and tasks
Act-On
9.1
Freshworks CRM (formerly Freshsales)

Campaign Management

Act-On
8.1
Freshworks CRM (formerly Freshsales)
Calendaring
Act-On
6.8
Freshworks CRM (formerly Freshsales)
Event/webinar marketing
Act-On
9.4
Freshworks CRM (formerly Freshsales)

Social Media Marketing

Act-On
9.3
Freshworks CRM (formerly Freshsales)
Social sharing and campaigns
Act-On
9.3
Freshworks CRM (formerly Freshsales)
Social profile integration
Act-On
9.3
Freshworks CRM (formerly Freshsales)

Reporting & Analytics

Act-On
9.1
Freshworks CRM (formerly Freshsales)
Dashboards
Act-On
9.0
Freshworks CRM (formerly Freshsales)
Standard reports
Act-On
8.8
Freshworks CRM (formerly Freshsales)
Custom reports
Act-On
9.4
Freshworks CRM (formerly Freshsales)

Platform & Infrastructure

Act-On
9.3
Freshworks CRM (formerly Freshsales)
API
Act-On
9.0
Freshworks CRM (formerly Freshsales)
Role-based workflow & approvals
Act-On
9.1
Freshworks CRM (formerly Freshsales)
Customizability
Act-On
9.5
Freshworks CRM (formerly Freshsales)
Integration with Salesforce.com
Act-On
9.5
Freshworks CRM (formerly Freshsales)
Integration with Microsoft Dynamics CRM
Act-On
9.4
Freshworks CRM (formerly Freshsales)
Integration with SugarCRM
Act-On
9.0
Freshworks CRM (formerly Freshsales)

Sales Force Automation

Act-On
Freshworks CRM (formerly Freshsales)
8.6
Customer data management / contact management
Act-On
Freshworks CRM (formerly Freshsales)
8.8
Workflow management
Act-On
Freshworks CRM (formerly Freshsales)
8.7
Territory management
Act-On
Freshworks CRM (formerly Freshsales)
9.4
Opportunity management
Act-On
Freshworks CRM (formerly Freshsales)
9.2
Integration with email client (e.g., Outlook or Gmail)
Act-On
Freshworks CRM (formerly Freshsales)
8.3
Interaction tracking
Act-On
Freshworks CRM (formerly Freshsales)
8.8
Channel / partner relationship management
Act-On
Freshworks CRM (formerly Freshsales)
7.2

Marketing Automation

Act-On
Freshworks CRM (formerly Freshsales)
8.9
Lead management
Act-On
Freshworks CRM (formerly Freshsales)
9.0
Email marketing
Act-On
Freshworks CRM (formerly Freshsales)
8.9

CRM Project Management

Act-On
Freshworks CRM (formerly Freshsales)
8.6
Task management
Act-On
Freshworks CRM (formerly Freshsales)
8.7
Reporting
Act-On
Freshworks CRM (formerly Freshsales)
8.6

CRM Reporting & Analytics

Act-On
Freshworks CRM (formerly Freshsales)
8.8
Forecasting
Act-On
Freshworks CRM (formerly Freshsales)
8.6
Pipeline visualization
Act-On
Freshworks CRM (formerly Freshsales)
9.1
Customizable reports
Act-On
Freshworks CRM (formerly Freshsales)
8.8

Customization

Act-On
Freshworks CRM (formerly Freshsales)
8.7
Custom fields
Act-On
Freshworks CRM (formerly Freshsales)
8.8
Custom objects
Act-On
Freshworks CRM (formerly Freshsales)
8.9
API for custom integration
Act-On
Freshworks CRM (formerly Freshsales)
8.3

Security

Act-On
Freshworks CRM (formerly Freshsales)
9.1
Single sign-on capability
Act-On
Freshworks CRM (formerly Freshsales)
9.2
Role-based user permissions
Act-On
Freshworks CRM (formerly Freshsales)
9.1

Platform

Act-On
Freshworks CRM (formerly Freshsales)
8.8
Mobile access
Act-On
Freshworks CRM (formerly Freshsales)
8.8

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • It helps you automate your onboarding process for new leads.
  • It has lots of integrations with other apps, so you can interact with other things like calendars and calls.
  • It's pretty easy to set sequences so the platform automatically follows up with people for you. This is not only helpful for your sales pipeline, but also for client communication when working on a project that requires their input.
Brandon Howard | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • Persistent and pervasive down time
  • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
  • Slow and unhelpful customer service
  • Account management doesn't understand our business or what we're trying to accomplish
  • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
  • Lead and contact records have gone missing and FreshSales is unable to recover data
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

Freshworks CRM (formerly Freshsales) 8.7
Based on 5 answers
It has all a Tech sales company would need. I did run into some issues with the setup and importing initially but the response time and help from the support team were unbelievable and accurate. I was able to solve most of the issues that made me switch from basic Excel and Zoho CRM.
Immanuel Chiplin Sam S | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

Freshworks CRM (formerly Freshsales) 7.5
Based on 4 answers
When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
Immanuel Chiplin Sam S | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

Close.io has less features, costs more, and equally has an inside sales team focus, rather than being just as suitable for both inside and outside sales.Having said this, Close.io has important features and smart automations, a cleaner interface (easier for non-techs to use), and has very strong integrations using Zapier, plus SMS-based support.Where Freshsales won for us is that it ended up being nearly half the cost of Close.io, as well as included telephony support for our local country (Australia), whereas Close.io comes with USA/Canada numbers and requires the top pricing tier to include calls to other countries. We needed a telephony system that worked well for making and receiving from Australia.Freshsales won for us because their pricing is at a good point, had the telephony requirements we needed, and all the features that we required were good enough, or we found a workaround.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • It is too soon to make a determination on ROI, but I do think it will help me be more efficient.
  • The reporting functions help me stay on track of sales opportunities.
  • The task reminders help me accelerate how quickly deals come together.
Dan Styklunas | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Freshworks CRM (formerly Freshsales)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshworks CRM (formerly Freshsales) Editions & Modules

Edition
Customer-for-Life Cloud - Growth$29.001
Customer-for-Life Cloud - Pro$69.001
Customer-for-Life Cloud - Enterprise$125.001
Sales Cloud - Growth$29.001
Sales Cloud - Pro$59.001
Sales Cloud - Enterprise$99.001
Marketing Cloud - Growth$19.001
Marketing Cloud - Pro$59.001
Marketing Cloud - Enterprise$99.001
  1. per user per month, billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.4
Freshworks CRM (formerly Freshsales)
8.7

Likelihood to Renew

Act-On
8.9
Freshworks CRM (formerly Freshsales)

Usability

Act-On
9.1
Freshworks CRM (formerly Freshsales)
8.7

Reliability and Availability

Act-On
9.1
Freshworks CRM (formerly Freshsales)

Performance

Act-On
8.2
Freshworks CRM (formerly Freshsales)

Support Rating

Act-On
7.3
Freshworks CRM (formerly Freshsales)
7.5

In-Person Training

Act-On
8.7
Freshworks CRM (formerly Freshsales)

Online Training

Act-On
9.3
Freshworks CRM (formerly Freshsales)

Implementation Rating

Act-On
8.6
Freshworks CRM (formerly Freshsales)

Scalability

Act-On
9.1
Freshworks CRM (formerly Freshsales)

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