What users are saying about
344 Ratings
15 Ratings
344 Ratings
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Score 7 out of 101
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

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Likelihood to Recommend

Act-On

The platform is best suited to organisations that have a very strong and well executed content marketing strategy, a well engaged audience and a healthy sales pipeline to get the most out of what the platform can offer.
Andrew Smith profile photo

Iterable

With Iterable, we got the help with our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.
Raja Datta profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Iterable
8.2
WYSIWYG email editor
Act-On
8.1
Iterable
7.0
Dynamic content
Act-On
7.3
Iterable
8.6
Ability to test dynamic content
Act-On
6.9
Iterable
8.1
Landing pages
Act-On
7.1
Iterable
A/B testing
Act-On
6.8
Iterable
8.6
Mobile optimization
Act-On
6.7
Iterable
8.5
Email deliverability
Act-On
8.0
Iterable
8.0
List management
Act-On
6.7
Iterable
8.7
Triggered drip sequences
Act-On
9.0
Iterable
8.5

Lead Management

Act-On
7.5
Iterable
Lead nurturing
Act-On
7.1
Iterable
Lead scoring and grading
Act-On
7.7
Iterable
Data quality management
Act-On
7.9
Iterable
Automated sales alerts and tasks
Act-On
7.1
Iterable

Campaign Management

Act-On
7.8
Iterable
Calendaring
Act-On
6.8
Iterable
Event/webinar marketing
Act-On
8.7
Iterable

Social Media Marketing

Act-On
8.1
Iterable
Social sharing and campaigns
Act-On
8.1
Iterable
Social profile integration
Act-On
8.2
Iterable

Reporting & Analytics

Act-On
6.2
Iterable
5.6
Dashboards
Act-On
6.0
Iterable
5.8
Standard reports
Act-On
6.6
Iterable
5.8
Custom reports
Act-On
6.1
Iterable
5.4

Platform & Infrastructure

Act-On
7.4
Iterable
8.0
API
Act-On
8.8
Iterable
8.3
Role-based workflow & approvals
Act-On
7.2
Iterable
8.8
Customizability
Act-On
6.9
Iterable
7.0
Integration with Salesforce.com
Act-On
8.0
Iterable
Integration with Microsoft Dynamics CRM
Act-On
6.6
Iterable
Integration with SugarCRM
Act-On
7.0
Iterable

Pros

  • Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
  • Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
  • Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
  • Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
Richard Longo profile photo
  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta profile photo

Cons

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo
  • I would really like the segmentation piece to be improved.
  • I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing ORs with tons of campaign ids. To be able to query a full workflow.
Raja Datta profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On allows us to more effectively manage our contact lists and use segments of the lists to send or exclude sending email campaigns. Most importantly, it integrates all the email response activity, as well as website activity, around the contact. So we, can look at a person and better understand their behavior.
Dan Brockway profile photo
I chose Iterable; I liked the UI much better with the daily use. Also, workflow setup was so much better. In Blueshift list management was nearly impossible. Segmentation was much better with Iterable.
Raja Datta profile photo

Return on Investment

  • More inbound leads; More leads self-identifying
  • Employees can segment their territory and run their own mini-campaigns.
  • Integration with GoToWebinar makes it easy to run events from A-Z.
Lauren Franco profile photo
  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
Raja Datta profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Iterable Editions & Modules
Iterable
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.