What users are saying about
342 Ratings
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Score 7 out of 101
15 Ratings
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Score 9.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

LeanData Lead2Account Matching Engine

It is very well suited for all types of situations from simple to complex and can be used in a variety of ways from routing to linking to converting.
Rob Morris profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
LeanData Lead2Account Matching Engine
WYSIWYG email editor
Act-On
7.9
LeanData Lead2Account Matching Engine
Dynamic content
Act-On
7.1
LeanData Lead2Account Matching Engine
Ability to test dynamic content
Act-On
6.7
LeanData Lead2Account Matching Engine
Landing pages
Act-On
7.0
LeanData Lead2Account Matching Engine
A/B testing
Act-On
6.9
LeanData Lead2Account Matching Engine
Mobile optimization
Act-On
6.8
LeanData Lead2Account Matching Engine
Email deliverability
Act-On
7.8
LeanData Lead2Account Matching Engine
List management
Act-On
6.4
LeanData Lead2Account Matching Engine
Triggered drip sequences
Act-On
9.2
LeanData Lead2Account Matching Engine

Lead Management

Act-On
7.3
LeanData Lead2Account Matching Engine
Lead nurturing
Act-On
7.0
LeanData Lead2Account Matching Engine
Lead scoring and grading
Act-On
7.4
LeanData Lead2Account Matching Engine
Data quality management
Act-On
7.9
LeanData Lead2Account Matching Engine
Automated sales alerts and tasks
Act-On
6.7
LeanData Lead2Account Matching Engine

Campaign Management

Act-On
7.6
LeanData Lead2Account Matching Engine
Calendaring
Act-On
6.8
LeanData Lead2Account Matching Engine
Event/webinar marketing
Act-On
8.5
LeanData Lead2Account Matching Engine

Social Media Marketing

Act-On
7.9
LeanData Lead2Account Matching Engine
Social sharing and campaigns
Act-On
7.9
LeanData Lead2Account Matching Engine
Social profile integration
Act-On
7.9
LeanData Lead2Account Matching Engine

Reporting & Analytics

Act-On
5.7
LeanData Lead2Account Matching Engine
Dashboards
Act-On
5.5
LeanData Lead2Account Matching Engine
Standard reports
Act-On
6.0
LeanData Lead2Account Matching Engine
Custom reports
Act-On
5.7
LeanData Lead2Account Matching Engine

Platform & Infrastructure

Act-On
7.3
LeanData Lead2Account Matching Engine
API
Act-On
9.2
LeanData Lead2Account Matching Engine
Role-based workflow & approvals
Act-On
6.8
LeanData Lead2Account Matching Engine
Customizability
Act-On
6.7
LeanData Lead2Account Matching Engine
Integration with Salesforce.com
Act-On
8.0
LeanData Lead2Account Matching Engine
Integration with Microsoft Dynamics CRM
Act-On
6.1
LeanData Lead2Account Matching Engine
Integration with SugarCRM
Act-On
7.0
LeanData Lead2Account Matching Engine

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Recognize the account to match the lead to
  • Routing leads to proper person based on complex criteria
  • Auto-Converting leads to contacts for the accounts we specify
Rob Morris profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Bringing lead activity history into the account activity history
  • Appending data from accounts to leads
  • Appending third party data
Rob Morris profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
No answers on this topic

Return on Investment

  • Better customer service
  • Increased leads from customers wanting products right away
  • Keeping track of massive amounts of leads
Kristen Aucoin profile photo
  • Many leads from accounts we were already working were found and converted to larger deals
  • Clean data mapping
  • Simplified routing and less operational cost
Rob Morris profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeanData Lead2Account Matching Engine

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
LeanData Lead2Account Matching Engine Editions & Modules
LeanData Lead2Account Matching Engine
Additional Pricing Details