What users are saying about

Act-On

328 Ratings
Score 7 out of 101

LeanData Lead2Account Matching Engine

12 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

LeanData Lead2Account Matching Engine

It is very well suited for all types of situations from simple to complex and can be used in a variety of ways from routing to linking to converting.
Rob Morris profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
LeanData Lead2Account Matching Engine
WYSIWYG email editor
Act-On
7.3
LeanData Lead2Account Matching Engine
Dynamic content
Act-On
6.9
LeanData Lead2Account Matching Engine
Ability to test dynamic content
Act-On
6.6
LeanData Lead2Account Matching Engine
Landing pages
Act-On
7.8
LeanData Lead2Account Matching Engine
A/B testing
Act-On
8.0
LeanData Lead2Account Matching Engine
Mobile optimization
Act-On
7.7
LeanData Lead2Account Matching Engine
Email deliverability
Act-On
8.8
LeanData Lead2Account Matching Engine
List management
Act-On
6.0
LeanData Lead2Account Matching Engine
Triggered drip sequences
Act-On
8.3
LeanData Lead2Account Matching Engine

Lead Management

Act-On
6.7
LeanData Lead2Account Matching Engine
Lead nurturing
Act-On
6.3
LeanData Lead2Account Matching Engine
Lead scoring and grading
Act-On
6.9
LeanData Lead2Account Matching Engine
Data quality management
Act-On
7.1
LeanData Lead2Account Matching Engine
Automated sales alerts and tasks
Act-On
6.4
LeanData Lead2Account Matching Engine

Campaign Management

Act-On
7.5
LeanData Lead2Account Matching Engine
Calendaring
Act-On
6.8
LeanData Lead2Account Matching Engine
Event/webinar marketing
Act-On
8.3
LeanData Lead2Account Matching Engine

Social Media Marketing

Act-On
6.7
LeanData Lead2Account Matching Engine
Social sharing and campaigns
Act-On
6.4
LeanData Lead2Account Matching Engine
Social profile integration
Act-On
7.0
LeanData Lead2Account Matching Engine

Reporting & Analytics

Act-On
5.3
LeanData Lead2Account Matching Engine
Dashboards
Act-On
4.7
LeanData Lead2Account Matching Engine
Standard reports
Act-On
5.7
LeanData Lead2Account Matching Engine
Custom reports
Act-On
5.6
LeanData Lead2Account Matching Engine

Platform & Infrastructure

Act-On
6.5
LeanData Lead2Account Matching Engine
API
Act-On
8.0
LeanData Lead2Account Matching Engine
Role-based workflow & approvals
Act-On
6.4
LeanData Lead2Account Matching Engine
Customizability
Act-On
5.1
LeanData Lead2Account Matching Engine
Integration with Salesforce.com
Act-On
8.0
LeanData Lead2Account Matching Engine
Integration with Microsoft Dynamics CRM
Act-On
4.1
LeanData Lead2Account Matching Engine
Integration with SugarCRM
Act-On
7.1
LeanData Lead2Account Matching Engine

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Recognize the account to match the lead to
  • Routing leads to proper person based on complex criteria
  • Auto-Converting leads to contacts for the accounts we specify
Rob Morris profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Bringing lead activity history into the account activity history
  • Appending data from accounts to leads
  • Appending third party data
Rob Morris profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
No answers on this topic

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Many leads from accounts we were already working were found and converted to larger deals
  • Clean data mapping
  • Simplified routing and less operational cost
Rob Morris profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeanData Lead2Account Matching Engine

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
LeanData Lead2Account Matching Engine Editions & Modules
LeanData Lead2Account Matching Engine
Additional Pricing Details