What users are saying about
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Top Rated
849 Ratings
5 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
5 Ratings
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Score 9 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 1 feature set: Social Media Marketing
  • ActiveDEMAND ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
9.5

ActiveDEMAND

95%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
9.2
92%
2 Ratings

Dynamic content

8.3
83%
500 Ratings
9.6
96%
2 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
9.6
96%
2 Ratings

Landing pages

7.4
74%
324 Ratings
9.0
90%
2 Ratings

A/B testing

8.6
86%
365 Ratings
9.6
96%
2 Ratings

Mobile optimization

8.6
86%
509 Ratings
9.6
96%
2 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
9.6
96%
4 Ratings

List management

9.0
90%
630 Ratings
9.2
92%
2 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
9.6
96%
2 Ratings

Lead Management

8.7

ActiveCampaign

87%
9.0

ActiveDEMAND

90%
ActiveCampaign ranks higher in 2/4 features

Lead nurturing

9.0
90%
476 Ratings
9.6
96%
2 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
9.0
90%
2 Ratings

Data quality management

8.7
87%
390 Ratings
8.6
86%
2 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
8.6
86%
2 Ratings

Campaign Management

8.5

ActiveCampaign

85%
9.4

ActiveDEMAND

94%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
9.6
96%
2 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
9.2
92%
2 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%
8.6

ActiveDEMAND

86%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
8.6
86%
2 Ratings

Social profile integration

8.6
86%
242 Ratings
8.6
86%
2 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
9.2

ActiveDEMAND

92%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
8.8
88%
2 Ratings

Standard reports

8.8
88%
565 Ratings
9.2
92%
2 Ratings

Custom reports

8.4
84%
363 Ratings
9.6
96%
2 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
9.6

ActiveDEMAND

96%
ActiveDEMAND ranks higher in 5/7 features

API

9.2
92%
379 Ratings
9.0
90%
1 Rating

Role-based workflow & approvals

8.6
86%
257 Ratings
9.0
90%
1 Rating

Customizability

8.9
89%
402 Ratings
9.6
96%
2 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
10.0
100%
1 Rating

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
10.0
100%
1 Rating

Integration with SugarCRM

8.8
88%
51 Ratings
10.0
100%
1 Rating

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
9.6

ActiveDEMAND

96%
2 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

ActiveDEMAND

N/A
0 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings

ActiveDEMAND

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

ActiveDEMAND

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

ActiveDEMAND

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings

ActiveDEMAND

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

ActiveDEMAND

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

ActiveDEMAND

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

ActiveDEMAND

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

ActiveDEMAND

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

ActiveDEMAND

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

ActiveDEMAND

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

ActiveDEMAND

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

JumpDEMAND Inc.

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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JumpDEMAND Inc.

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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JumpDEMAND Inc.

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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JumpDEMAND Inc.

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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JumpDEMAND Inc.

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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JumpDEMAND Inc.

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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JumpDEMAND Inc.

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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