What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveDEMAND

3 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

ActiveDEMAND

3 Ratings
Score 10 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
ActiveDEMAND
9.5
WYSIWYG email editor
ActiveCampaign
7.7
ActiveDEMAND
9.2
Dynamic content
ActiveCampaign
7.4
ActiveDEMAND
9.6
Ability to test dynamic content
ActiveCampaign
7.5
ActiveDEMAND
9.6
Landing pages
ActiveCampaign
6.7
ActiveDEMAND
9.0
A/B testing
ActiveCampaign
7.2
ActiveDEMAND
9.6
Mobile optimization
ActiveCampaign
7.7
ActiveDEMAND
9.6
Email deliverability
ActiveCampaign
8.3
ActiveDEMAND
9.6
List management
ActiveCampaign
8.1
ActiveDEMAND
9.2
Triggered drip sequences
ActiveCampaign
9.3
ActiveDEMAND
9.6

Reporting & Analytics

ActiveCampaign
7.0
ActiveDEMAND
9.2
Dashboards
ActiveCampaign
7.1
ActiveDEMAND
8.8
Standard reports
ActiveCampaign
7.3
ActiveDEMAND
9.2
Custom reports
ActiveCampaign
6.7
ActiveDEMAND
9.6

Lead Management

ActiveCampaign
ActiveDEMAND
9.0
Lead nurturing
ActiveCampaign
ActiveDEMAND
9.6
Lead scoring and grading
ActiveCampaign
ActiveDEMAND
9.0
Data quality management
ActiveCampaign
ActiveDEMAND
8.6
Automated sales alerts and tasks
ActiveCampaign
ActiveDEMAND
8.6

Campaign Management

ActiveCampaign
ActiveDEMAND
9.4
Calendaring
ActiveCampaign
ActiveDEMAND
9.6
Event/webinar marketing
ActiveCampaign
ActiveDEMAND
9.2

Social Media Marketing

ActiveCampaign
ActiveDEMAND
8.6
Social sharing and campaigns
ActiveCampaign
ActiveDEMAND
8.6
Social profile integration
ActiveCampaign
ActiveDEMAND
8.6

Platform & Infrastructure

ActiveCampaign
ActiveDEMAND
9.6
API
ActiveCampaign
ActiveDEMAND
9.0
Role-based workflow & approvals
ActiveCampaign
ActiveDEMAND
9.0
Customizability
ActiveCampaign
ActiveDEMAND
9.6
Integration with Salesforce.com
ActiveCampaign
ActiveDEMAND
10.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
ActiveDEMAND
10.0
Integration with SugarCRM
ActiveCampaign
ActiveDEMAND
10.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
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  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details