What users are saying about

ActiveCampaign

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Top Rated
73 Ratings
3 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101
3 Ratings
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Score 10 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
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ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
ActiveDEMAND
9.5
WYSIWYG email editor
ActiveCampaign
7.7
ActiveDEMAND
9.2
Dynamic content
ActiveCampaign
7.5
ActiveDEMAND
9.6
Ability to test dynamic content
ActiveCampaign
7.7
ActiveDEMAND
9.6
Landing pages
ActiveCampaign
6.8
ActiveDEMAND
9.0
A/B testing
ActiveCampaign
7.4
ActiveDEMAND
9.6
Mobile optimization
ActiveCampaign
7.8
ActiveDEMAND
9.6
Email deliverability
ActiveCampaign
8.3
ActiveDEMAND
9.6
List management
ActiveCampaign
8.3
ActiveDEMAND
9.2
Triggered drip sequences
ActiveCampaign
9.3
ActiveDEMAND
9.6

Reporting & Analytics

ActiveCampaign
7.2
ActiveDEMAND
9.2
Dashboards
ActiveCampaign
7.2
ActiveDEMAND
8.8
Standard reports
ActiveCampaign
7.4
ActiveDEMAND
9.2
Custom reports
ActiveCampaign
7.0
ActiveDEMAND
9.6

Lead Management

ActiveCampaign
ActiveDEMAND
9.0
Lead nurturing
ActiveCampaign
ActiveDEMAND
9.6
Lead scoring and grading
ActiveCampaign
ActiveDEMAND
9.0
Data quality management
ActiveCampaign
ActiveDEMAND
8.6
Automated sales alerts and tasks
ActiveCampaign
ActiveDEMAND
8.6

Campaign Management

ActiveCampaign
ActiveDEMAND
9.4
Calendaring
ActiveCampaign
ActiveDEMAND
9.6
Event/webinar marketing
ActiveCampaign
ActiveDEMAND
9.2

Social Media Marketing

ActiveCampaign
ActiveDEMAND
8.6
Social sharing and campaigns
ActiveCampaign
ActiveDEMAND
8.6
Social profile integration
ActiveCampaign
ActiveDEMAND
8.6

Platform & Infrastructure

ActiveCampaign
ActiveDEMAND
9.6
API
ActiveCampaign
ActiveDEMAND
9.0
Role-based workflow & approvals
ActiveCampaign
ActiveDEMAND
9.0
Customizability
ActiveCampaign
ActiveDEMAND
9.6
Integration with Salesforce.com
ActiveCampaign
ActiveDEMAND
10.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
ActiveDEMAND
10.0
Integration with SugarCRM
ActiveCampaign
ActiveDEMAND
10.0

Pros

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
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  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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Cons

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
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  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
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No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
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No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
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No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
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No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
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No score
No answers yet
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Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
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No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign is by far my favorite email marketing tool. The other "cheap" options aren't nearly as powerful or intuitive. And then the more powerful tools on the market are super confusing to set up and also very expensive. ActiveCampaign is the perfect blend of powerful plus simple. That's why I use it myself and recommend it to all my clients.
Ben Marcoux Roofing Lead Generation Expert profile photo
ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
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No score
No answers yet
No answers on this topic

Return on Investment

  • The majority of our website traffic comes from emailing our userbase with ActiveCampaign
  • Automations have allowed us to upsell our best users on additional products
  • With their shared IP address management, we get high deliverability rates on our email campaigns
Ben Gelsey profile photo
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details