What users are saying about
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Top Rated
705 Ratings
9 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
9 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Aptean CRM

As I am highly satisfied with the working of Apteama CRM I would like to recommend it to everyone with all sizes of the firm as it is ideal for firms from small to large ones. With its features, I can guarantee the best CRM solutions along with marketing automation. Although I am looking forward to it to offer more customizations.
Daniel Jhoseph | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Aptean CRM
WYSIWYG email editor
ActiveCampaign
8.1
Aptean CRM
Dynamic content
ActiveCampaign
8.6
Aptean CRM
Ability to test dynamic content
ActiveCampaign
8.1
Aptean CRM
Landing pages
ActiveCampaign
7.2
Aptean CRM
A/B testing
ActiveCampaign
8.7
Aptean CRM
Mobile optimization
ActiveCampaign
8.4
Aptean CRM
Email deliverability reporting
ActiveCampaign
9.0
Aptean CRM
List management
ActiveCampaign
8.9
Aptean CRM
Triggered drip sequences
ActiveCampaign
9.3
Aptean CRM

Lead Management

ActiveCampaign
8.5
Aptean CRM
Lead nurturing
ActiveCampaign
8.8
Aptean CRM
Lead scoring and grading
ActiveCampaign
8.3
Aptean CRM
Data quality management
ActiveCampaign
8.4
Aptean CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Aptean CRM

Campaign Management

ActiveCampaign
8.3
Aptean CRM
Calendaring
ActiveCampaign
8.0
Aptean CRM
Event/webinar marketing
ActiveCampaign
8.6
Aptean CRM

Social Media Marketing

ActiveCampaign
8.6
Aptean CRM
Social sharing and campaigns
ActiveCampaign
8.7
Aptean CRM
Social profile integration
ActiveCampaign
8.5
Aptean CRM

Reporting & Analytics

ActiveCampaign
8.6
Aptean CRM
Dashboards
ActiveCampaign
8.7
Aptean CRM
Standard reports
ActiveCampaign
8.7
Aptean CRM
Custom reports
ActiveCampaign
8.5
Aptean CRM

Platform & Infrastructure

ActiveCampaign
8.8
Aptean CRM
API
ActiveCampaign
9.0
Aptean CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Aptean CRM
Customizability
ActiveCampaign
8.7
Aptean CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Aptean CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Aptean CRM
Integration with SugarCRM
ActiveCampaign
8.8
Aptean CRM

Sales Force Automation

ActiveCampaign
Aptean CRM
9.2
Customer data management / contact management
ActiveCampaign
Aptean CRM
10.0
Workflow management
ActiveCampaign
Aptean CRM
9.0
Territory management
ActiveCampaign
Aptean CRM
9.0
Opportunity management
ActiveCampaign
Aptean CRM
9.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Aptean CRM
9.0
Contract management
ActiveCampaign
Aptean CRM
10.0
Quote & order management
ActiveCampaign
Aptean CRM
9.0
Interaction tracking
ActiveCampaign
Aptean CRM
9.0
Channel / partner relationship management
ActiveCampaign
Aptean CRM
9.0

Customer Service & Support

ActiveCampaign
Aptean CRM
9.7
Case management
ActiveCampaign
Aptean CRM
9.0
Call center management
ActiveCampaign
Aptean CRM
10.0
Help desk management
ActiveCampaign
Aptean CRM
10.0

Marketing Automation

ActiveCampaign
Aptean CRM
9.5
Lead management
ActiveCampaign
Aptean CRM
10.0
Email marketing
ActiveCampaign
Aptean CRM
9.0

CRM Project Management

ActiveCampaign
Aptean CRM
9.0
Task management
ActiveCampaign
Aptean CRM
10.0
Billing and invoicing management
ActiveCampaign
Aptean CRM
9.0
Reporting
ActiveCampaign
Aptean CRM
8.0

CRM Reporting & Analytics

ActiveCampaign
Aptean CRM
9.0
Forecasting
ActiveCampaign
Aptean CRM
9.0
Pipeline visualization
ActiveCampaign
Aptean CRM
9.0
Customizable reports
ActiveCampaign
Aptean CRM
9.0

Customization

ActiveCampaign
Aptean CRM
9.0
Custom fields
ActiveCampaign
Aptean CRM
9.0
Custom objects
ActiveCampaign
Aptean CRM
9.0
Scripting environment
ActiveCampaign
Aptean CRM
9.0
API for custom integration
ActiveCampaign
Aptean CRM
9.0

Security

ActiveCampaign
Aptean CRM
8.5
Single sign-on capability
ActiveCampaign
Aptean CRM
9.0
Role-based user permissions
ActiveCampaign
Aptean CRM
8.0

Social CRM

ActiveCampaign
Aptean CRM
9.5
Social data
ActiveCampaign
Aptean CRM
10.0
Social engagement
ActiveCampaign
Aptean CRM
9.0

Integrations with 3rd-party Software

ActiveCampaign
Aptean CRM
9.5
Marketing automation
ActiveCampaign
Aptean CRM
10.0
Compensation management
ActiveCampaign
Aptean CRM
9.0

Platform

ActiveCampaign
Aptean CRM
9.0
Mobile access
ActiveCampaign
Aptean CRM
9.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Aptean CRM

  • Simple: it isn't too convoluted with too many features
  • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
  • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
Craig Cormier | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Aptean CRM

  • I was expecting some more flexibility in it.
  • Its customer support is highly non-vigilant and should learn how to work responsibly.
Daniel Jhoseph | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Aptean CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Aptean CRM

Aptean CRM 9.0
Based on 1 answer
Its simple yet full-fledged interface is doing wonders in making our work time- effective. It is not just cost-effective but the marketing automation and sales force automation has proved very beneficial for us. By the grace of its reports, we can analyze intricacies.
Daniel Jhoseph | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Aptean CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Aptean CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Aptean CRM

Aptean CRM 9.0
Based on 1 answer
Apean CRM gives adaptability in working hours to timetables and they give client service all day, every day. This application has progressed highlights CRM, Distribution of the executives, announcing/investigation. Thing and Support are simple to utilize and easy to adjust subject to the business. Modify reports and structures we can associate with no issue.
Daniel Jhoseph | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Aptean CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Aptean CRM

IntuitiveERP included this CRM package with our license, so there was no extra cost to implement it. Salesforce is expensive so we felt that we could use this package to justify our need for CRM by implementing this package, and if it was improving our sales we could say that a larger package would give the ROI we expect.
Craig Cormier | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Aptean CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Aptean CRM

  • Improved interaction with customers for incident management.
  • Greatly improved opportunity management.
  • Lead management for marketing is improved and centralized.
Craig Cormier | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Aptean CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aptean CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Aptean CRM
9.0

Likelihood to Renew

ActiveCampaign
9.0
Aptean CRM

Usability

ActiveCampaign
8.2
Aptean CRM
9.0

Reliability and Availability

ActiveCampaign
9.1
Aptean CRM

Performance

ActiveCampaign
8.6
Aptean CRM

Support Rating

ActiveCampaign
6.5
Aptean CRM
9.0

In-Person Training

ActiveCampaign
7.3
Aptean CRM

Implementation Rating

ActiveCampaign
8.5
Aptean CRM

Scalability

ActiveCampaign
8.8
Aptean CRM

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