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Top Rated
849 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
38 Ratings
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Score 8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
7.2

Cheetah Messaging

72%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
5.0
50%
10 Ratings

Dynamic content

8.3
83%
500 Ratings
8.0
80%
10 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
7.0
70%
10 Ratings

Landing pages

7.4
74%
324 Ratings
7.0
70%
10 Ratings

A/B testing

8.6
86%
365 Ratings
8.0
80%
9 Ratings

Mobile optimization

8.6
86%
509 Ratings
8.0
80%
9 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
7.0
70%
18 Ratings

List management

9.0
90%
630 Ratings
7.0
70%
10 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
8.0
80%
8 Ratings

Lead Management

8.7

ActiveCampaign

87%

Cheetah Messaging

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
390 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Cheetah Messaging

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Cheetah Messaging

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.7

Cheetah Messaging

67%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
7.0
70%
10 Ratings

Standard reports

8.8
88%
565 Ratings
7.0
70%
10 Ratings

Custom reports

8.4
84%
363 Ratings
6.0
60%
10 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

Cheetah Messaging

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
N/A
0 Ratings

Customizability

8.9
89%
402 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
7.2

Cheetah Messaging

72%
Cheetah Messaging ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
6.2
62%
2 Ratings

Link Tracking

N/A
0 Ratings
7.7
77%
2 Ratings

Image Validation

N/A
0 Ratings
7.1
71%
2 Ratings

Inbox Display

N/A
0 Ratings
7.1
71%
2 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.1
71%
2 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.5
75%
2 Ratings

Spam Testing

N/A
0 Ratings
6.7
67%
2 Ratings

Email Previews

N/A
0 Ratings
7.9
79%
2 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Vendor post-sale

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
8.0

Cheetah Messaging

80%
12 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
7.6

Cheetah Messaging

76%
3 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
4.0

Cheetah Messaging

40%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings

Cheetah Messaging

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

Cheetah Messaging

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
2.0

Cheetah Messaging

20%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Cheetah Messaging

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Cheetah Messaging

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Cheetah Messaging

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Cheetah Messaging

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Cheetah Messaging

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings
3.0

Cheetah Messaging

30%
2 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Cheetah Messaging

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

CM Group

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

CM Group

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

CM Group

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Cheetah Messaging

Starting Price

Editions & Modules

Cheetah Messaging editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    CM Group

    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    CM Group

    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    CM Group

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    CM Group

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    CM Group

    Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    CM Group

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    CM Group

    CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    CM Group

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    CM Group

    • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
    • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
    Read full review

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