What users are saying about
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Top Rated
80 Ratings
33 Ratings

ActiveCampaign

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Top Rated
80 Ratings
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Score 8.6 out of 101
33 Ratings
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Score 5.3 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
CheetahMail
6.2
WYSIWYG email editor
ActiveCampaign
7.7
CheetahMail
6.0
Dynamic content
ActiveCampaign
7.6
CheetahMail
7.0
Ability to test dynamic content
ActiveCampaign
7.8
CheetahMail
7.0
Landing pages
ActiveCampaign
6.8
CheetahMail
4.0
A/B testing
ActiveCampaign
7.5
CheetahMail
6.0
Mobile optimization
ActiveCampaign
7.8
CheetahMail
5.0
Email deliverability
ActiveCampaign
8.3
CheetahMail
8.1
List management
ActiveCampaign
8.4
CheetahMail
7.1
Triggered drip sequences
ActiveCampaign
9.4
CheetahMail
5.2

Reporting & Analytics

ActiveCampaign
7.2
CheetahMail
3.8
Dashboards
ActiveCampaign
7.2
CheetahMail
4.0
Standard reports
ActiveCampaign
7.4
CheetahMail
4.3
Custom reports
ActiveCampaign
7.2
CheetahMail
3.0

Pros

ActiveCampaign

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available

CheetahMail

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez profile photo

Cons

ActiveCampaign

  • Some of the automation features need to be easier to use. When creating a long automation the linking time span or action in between messages is limited.
  • Linking targets to automation can sometimes be challenging
  • Could use some upgrades to the reports, such as page visit time spent, how many links clicked on, repeat visits etc.
No photo available

CheetahMail

  • Subscriber list issues.
  • More modern templates.
No photo available

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

CheetahMail 7.6
Based on 3 answers
It would be purely based on costs and whether my organization can afford to continue using the service. The organization is in the middle of product and service transitions from older models, so overall performance beyond the email channel will ultimately decide. If money is affordable, there is no reason we'd leave the Cheetahmail platform.
No photo available

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

CheetahMail 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
No photo available

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

CheetahMail 2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
No photo available

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers.However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They spend a lot less on sales and marketing efforts than some of the larger platforms, but their core platform offers you 80% of the tools of the solutions that cost $3k-$10k per month.
Alden Dale profile photo

CheetahMail

Similarly, CheetahMail was easier to use with your own template. MailChimp is extremely user friendly though.
No photo available

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

CheetahMail

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • We were able to save a lot of time once the campaigns were all set up. This makes for a really easy launch the second time.
  • It allowed us to put things on autopilot so that each end user would have a great experience in our marketing funnel
  • My favorite thing was having the system automatically tag people depending on their behavior. If someone didn't watch a webinar we would email them with the replay etc.
Andy Ryan profile photo

CheetahMail

  • Overall not a bad tool itself. Support isnt great but for impact to our business it sent email for our client and at the end of the day that is what mattered.
No photo available

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CheetahMail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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