What users are saying about
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Top Rated
705 Ratings
56 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
56 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Zendesk Sell

Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Zendesk Sell
WYSIWYG email editor
ActiveCampaign
8.1
Zendesk Sell
Dynamic content
ActiveCampaign
8.6
Zendesk Sell
Ability to test dynamic content
ActiveCampaign
8.1
Zendesk Sell
Landing pages
ActiveCampaign
7.2
Zendesk Sell
A/B testing
ActiveCampaign
8.7
Zendesk Sell
Mobile optimization
ActiveCampaign
8.4
Zendesk Sell
Email deliverability reporting
ActiveCampaign
9.0
Zendesk Sell
List management
ActiveCampaign
8.9
Zendesk Sell
Triggered drip sequences
ActiveCampaign
9.3
Zendesk Sell

Lead Management

ActiveCampaign
8.5
Zendesk Sell
Lead nurturing
ActiveCampaign
8.8
Zendesk Sell
Lead scoring and grading
ActiveCampaign
8.3
Zendesk Sell
Data quality management
ActiveCampaign
8.4
Zendesk Sell
Automated sales alerts and tasks
ActiveCampaign
8.6
Zendesk Sell

Campaign Management

ActiveCampaign
8.3
Zendesk Sell
Calendaring
ActiveCampaign
8.0
Zendesk Sell
Event/webinar marketing
ActiveCampaign
8.6
Zendesk Sell

Social Media Marketing

ActiveCampaign
8.6
Zendesk Sell
Social sharing and campaigns
ActiveCampaign
8.7
Zendesk Sell
Social profile integration
ActiveCampaign
8.5
Zendesk Sell

Reporting & Analytics

ActiveCampaign
8.6
Zendesk Sell
Dashboards
ActiveCampaign
8.7
Zendesk Sell
Standard reports
ActiveCampaign
8.7
Zendesk Sell
Custom reports
ActiveCampaign
8.5
Zendesk Sell

Platform & Infrastructure

ActiveCampaign
8.8
Zendesk Sell
API
ActiveCampaign
9.0
Zendesk Sell
Role-based workflow & approvals
ActiveCampaign
8.5
Zendesk Sell
Customizability
ActiveCampaign
8.7
Zendesk Sell
Integration with Salesforce.com
ActiveCampaign
8.8
Zendesk Sell
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Zendesk Sell
Integration with SugarCRM
ActiveCampaign
8.8
Zendesk Sell

Sales Force Automation

ActiveCampaign
Zendesk Sell
5.2
Customer data management / contact management
ActiveCampaign
Zendesk Sell
7.1
Workflow management
ActiveCampaign
Zendesk Sell
6.3
Territory management
ActiveCampaign
Zendesk Sell
3.5
Opportunity management
ActiveCampaign
Zendesk Sell
4.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Zendesk Sell
6.4
Contract management
ActiveCampaign
Zendesk Sell
5.9
Quote & order management
ActiveCampaign
Zendesk Sell
2.9
Interaction tracking
ActiveCampaign
Zendesk Sell
6.1
Channel / partner relationship management
ActiveCampaign
Zendesk Sell
4.0

Customer Service & Support

ActiveCampaign
Zendesk Sell
4.6
Case management
ActiveCampaign
Zendesk Sell
4.1
Call center management
ActiveCampaign
Zendesk Sell
3.9
Help desk management
ActiveCampaign
Zendesk Sell
5.9

Marketing Automation

ActiveCampaign
Zendesk Sell
5.6
Lead management
ActiveCampaign
Zendesk Sell
5.5
Email marketing
ActiveCampaign
Zendesk Sell
5.6

CRM Project Management

ActiveCampaign
Zendesk Sell
6.1
Task management
ActiveCampaign
Zendesk Sell
6.4
Billing and invoicing management
ActiveCampaign
Zendesk Sell
5.9
Reporting
ActiveCampaign
Zendesk Sell
5.9

CRM Reporting & Analytics

ActiveCampaign
Zendesk Sell
4.5
Forecasting
ActiveCampaign
Zendesk Sell
2.3
Pipeline visualization
ActiveCampaign
Zendesk Sell
4.8
Customizable reports
ActiveCampaign
Zendesk Sell
6.5

Customization

ActiveCampaign
Zendesk Sell
5.5
Custom fields
ActiveCampaign
Zendesk Sell
5.3
Custom objects
ActiveCampaign
Zendesk Sell
4.8
Scripting environment
ActiveCampaign
Zendesk Sell
4.7
API for custom integration
ActiveCampaign
Zendesk Sell
7.0

Security

ActiveCampaign
Zendesk Sell
6.3
Single sign-on capability
ActiveCampaign
Zendesk Sell
5.3
Role-based user permissions
ActiveCampaign
Zendesk Sell
7.3

Social CRM

ActiveCampaign
Zendesk Sell
2.9
Social data
ActiveCampaign
Zendesk Sell
1.1
Social engagement
ActiveCampaign
Zendesk Sell
4.7

Integrations with 3rd-party Software

ActiveCampaign
Zendesk Sell
6.3
Marketing automation
ActiveCampaign
Zendesk Sell
7.3
Compensation management
ActiveCampaign
Zendesk Sell
5.3

Platform

ActiveCampaign
Zendesk Sell
7.7
Mobile access
ActiveCampaign
Zendesk Sell
7.7

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Zendesk Sell

  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
bryan robison | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Zendesk Sell

  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Leif Johnson | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 3.0
Based on 1 answer
We have moved on to a more robust option of CMS.
Jeremy Doyle | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 8.3
Based on 4 answers
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Brittany Cooper | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 7.0
Based on 5 answers
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
Brittany Cooper | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 7.0
Based on 1 answer
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Jeremy Doyle | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 8.0
Based on 2 answers
Simple, and straight forward.
Jeremy Doyle | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Zendesk Sell

Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Matt Suozzo | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Zendesk Sell

  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Matt Meinel | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Zendesk Sell

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zendesk Sell Editions & Modules

Edition
Sell Team$19.001
Sell Professional$49.001
Sell Enterprise$99.001
Sell Elite$199.001
Reach prospecting enrichment add-on (requires a Sell Subscription)$27.002
  1. per seat/month billed annually
  2. Per User Per Month (billed annually)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Zendesk Sell
6.2

Likelihood to Renew

ActiveCampaign
9.0
Zendesk Sell
3.0

Usability

ActiveCampaign
8.2
Zendesk Sell
8.3

Reliability and Availability

ActiveCampaign
9.1
Zendesk Sell

Performance

ActiveCampaign
8.6
Zendesk Sell

Support Rating

ActiveCampaign
6.5
Zendesk Sell
7.0

In-Person Training

ActiveCampaign
7.3
Zendesk Sell

Online Training

ActiveCampaign
Zendesk Sell
7.0

Implementation Rating

ActiveCampaign
8.5
Zendesk Sell
8.0

Scalability

ActiveCampaign
8.8
Zendesk Sell

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