What users are saying about
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Top Rated
298 Ratings
43 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
43 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Zendesk Sell

Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Zendesk Sell
WYSIWYG email editor
ActiveCampaign
8.1
Zendesk Sell
Dynamic content
ActiveCampaign
8.3
Zendesk Sell
Ability to test dynamic content
ActiveCampaign
7.9
Zendesk Sell
Landing pages
ActiveCampaign
7.1
Zendesk Sell
A/B testing
ActiveCampaign
8.5
Zendesk Sell
Mobile optimization
ActiveCampaign
8.2
Zendesk Sell
Email deliverability reporting
ActiveCampaign
8.8
Zendesk Sell
List management
ActiveCampaign
8.6
Zendesk Sell
Triggered drip sequences
ActiveCampaign
9.4
Zendesk Sell

Lead Management

ActiveCampaign
7.8
Zendesk Sell
Lead nurturing
ActiveCampaign
7.7
Zendesk Sell
Lead scoring and grading
ActiveCampaign
7.8
Zendesk Sell
Data quality management
ActiveCampaign
7.2
Zendesk Sell
Automated sales alerts and tasks
ActiveCampaign
8.3
Zendesk Sell

Campaign Management

ActiveCampaign
7.9
Zendesk Sell
Calendaring
ActiveCampaign
7.1
Zendesk Sell
Event/webinar marketing
ActiveCampaign
8.7
Zendesk Sell

Social Media Marketing

ActiveCampaign
8.2
Zendesk Sell
Social sharing and campaigns
ActiveCampaign
8.8
Zendesk Sell
Social profile integration
ActiveCampaign
7.6
Zendesk Sell

Reporting & Analytics

ActiveCampaign
7.8
Zendesk Sell
Dashboards
ActiveCampaign
7.9
Zendesk Sell
Standard reports
ActiveCampaign
7.8
Zendesk Sell
Custom reports
ActiveCampaign
7.7
Zendesk Sell

Platform & Infrastructure

ActiveCampaign
8.2
Zendesk Sell
API
ActiveCampaign
8.8
Zendesk Sell
Role-based workflow & approvals
ActiveCampaign
7.9
Zendesk Sell
Customizability
ActiveCampaign
7.9
Zendesk Sell
Integration with Salesforce.com
ActiveCampaign
8.1
Zendesk Sell
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Zendesk Sell
Integration with SugarCRM
ActiveCampaign
8.2
Zendesk Sell

Sales Force Automation

ActiveCampaign
Zendesk Sell
4.5
Customer data management / contact management
ActiveCampaign
Zendesk Sell
6.5
Workflow management
ActiveCampaign
Zendesk Sell
3.9
Territory management
ActiveCampaign
Zendesk Sell
2.4
Opportunity management
ActiveCampaign
Zendesk Sell
5.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Zendesk Sell
6.0
Contract management
ActiveCampaign
Zendesk Sell
5.2
Quote & order management
ActiveCampaign
Zendesk Sell
2.6
Interaction tracking
ActiveCampaign
Zendesk Sell
5.8
Channel / partner relationship management
ActiveCampaign
Zendesk Sell
2.7

Customer Service & Support

ActiveCampaign
Zendesk Sell
2.9
Case management
ActiveCampaign
Zendesk Sell
2.6
Call center management
ActiveCampaign
Zendesk Sell
2.2
Help desk management
ActiveCampaign
Zendesk Sell
3.8

Marketing Automation

ActiveCampaign
Zendesk Sell
4.7
Lead management
ActiveCampaign
Zendesk Sell
5.2
Email marketing
ActiveCampaign
Zendesk Sell
4.3

CRM Project Management

ActiveCampaign
Zendesk Sell
3.3
Task management
ActiveCampaign
Zendesk Sell
4.5
Billing and invoicing management
ActiveCampaign
Zendesk Sell
2.6
Reporting
ActiveCampaign
Zendesk Sell
2.8

CRM Reporting & Analytics

ActiveCampaign
Zendesk Sell
4.3
Forecasting
ActiveCampaign
Zendesk Sell
3.9
Pipeline visualization
ActiveCampaign
Zendesk Sell
5.0
Customizable reports
ActiveCampaign
Zendesk Sell
3.9

Customization

ActiveCampaign
Zendesk Sell
4.6
Custom fields
ActiveCampaign
Zendesk Sell
6.7
Custom objects
ActiveCampaign
Zendesk Sell
2.9
Scripting environment
ActiveCampaign
Zendesk Sell
3.2
API for custom integration
ActiveCampaign
Zendesk Sell
5.6

Security

ActiveCampaign
Zendesk Sell
4.1
Single sign-on capability
ActiveCampaign
Zendesk Sell
2.4
Role-based user permissions
ActiveCampaign
Zendesk Sell
5.8

Social CRM

ActiveCampaign
Zendesk Sell
2.5
Social data
ActiveCampaign
Zendesk Sell
2.6
Social engagement
ActiveCampaign
Zendesk Sell
2.4

Integrations with 3rd-party Software

ActiveCampaign
Zendesk Sell
3.9
Marketing automation
ActiveCampaign
Zendesk Sell
5.4
Compensation management
ActiveCampaign
Zendesk Sell
2.3

Platform

ActiveCampaign
Zendesk Sell
6.0
Mobile access
ActiveCampaign
Zendesk Sell
6.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Zendesk Sell

  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
bryan robison | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Zendesk Sell

  • My manager and I both tried the trial before we purchased Zendesk Sell. We had multiple and reoccurring times of signing in problems. Zendesk support was confused a handful of times as well. This got to be very old when one just wants to sign and start working
  • Customer support was very helpful at other times but when we finally needed to cancel as the login just never seemed to smooth out, and some other using options had cliches, we wouldn't just cancel over the phone OR via email. SO we had to keep and pay $59 for three more months, though never using the program.
  • I do not recommend them. We had several glitches that snagged the work flow and productivity. We are in process of finding a new CRM.
Faerie Grace | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 3.0
Based on 1 answer
We have moved on to a more robust option of CMS.
Jeremy Doyle | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 7.0
Based on 1 answer
It really is easy to use, but just not enough behind it.
Jeremy Doyle | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 6.0
Based on 1 answer
The support team is good, but not great.
Jeremy Doyle | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 7.0
Based on 1 answer
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Jeremy Doyle | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 8.0
Based on 1 answer
Simple, and straight forward.
Jeremy Doyle | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Zendesk Sell

Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Matt Suozzo | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Zendesk Sell

  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Matt Meinel | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zendesk Sell

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Zendesk Sell
4.5

Likelihood to Renew

ActiveCampaign
9.1
Zendesk Sell
3.0

Usability

ActiveCampaign
8.2
Zendesk Sell
7.0

Reliability and Availability

ActiveCampaign
9.4
Zendesk Sell

Performance

ActiveCampaign
8.1
Zendesk Sell

Support Rating

ActiveCampaign
8.9
Zendesk Sell
6.0

Online Training

ActiveCampaign
Zendesk Sell
7.0

Implementation Rating

ActiveCampaign
7.4
Zendesk Sell
8.0

Scalability

ActiveCampaign
9.4
Zendesk Sell

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