What users are saying about
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Top Rated
849 Ratings
68 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
68 Ratings
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Score 7.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.1

    Zendesk Sell

    61%
    Zendesk Sell ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    7.9
    79%
    14 Ratings

    Workflow management

    N/A
    0 Ratings
    6.7
    67%
    15 Ratings

    Territory management

    N/A
    0 Ratings
    4.8
    48%
    8 Ratings

    Opportunity management

    N/A
    0 Ratings
    6.2
    62%
    13 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    6.2
    62%
    15 Ratings

    Contract management

    N/A
    0 Ratings
    5.4
    54%
    10 Ratings

    Quote & order management

    N/A
    0 Ratings
    3.9
    39%
    7 Ratings

    Interaction tracking

    N/A
    0 Ratings
    6.9
    69%
    15 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    6.4
    64%
    11 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.9

    Zendesk Sell

    89%
    Zendesk Sell ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    8.8
    88%
    7 Ratings

    Call center management

    N/A
    0 Ratings
    8.7
    87%
    8 Ratings

    Help desk management

    N/A
    0 Ratings
    9.1
    91%
    11 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Zendesk Sell

    70%
    Zendesk Sell ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    6.3
    63%
    12 Ratings

    Email marketing

    N/A
    0 Ratings
    7.7
    77%
    9 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.3

    Zendesk Sell

    53%
    Zendesk Sell ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    7.6
    76%
    13 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    1.0
    10%
    5 Ratings

    Reporting

    N/A
    0 Ratings
    7.2
    72%
    13 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.1

    Zendesk Sell

    71%
    Zendesk Sell ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    5.9
    59%
    12 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    6.3
    63%
    14 Ratings

    Customizable reports

    N/A
    0 Ratings
    9.2
    92%
    14 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    3.7

    Zendesk Sell

    37%
    Zendesk Sell ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    6.0
    60%
    15 Ratings

    Custom objects

    N/A
    0 Ratings
    4.8
    48%
    10 Ratings

    Scripting environment

    N/A
    0 Ratings
    1.1
    11%
    6 Ratings

    API for custom integration

    N/A
    0 Ratings
    3.0
    30%
    8 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    Zendesk Sell

    92%
    Zendesk Sell ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    9.1
    91%
    12 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    9.2
    92%
    11 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    3.9

    Zendesk Sell

    39%
    Zendesk Sell ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    1.0
    10%
    4 Ratings

    Social engagement

    N/A
    0 Ratings
    6.8
    68%
    5 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.3

    Zendesk Sell

    53%
    Zendesk Sell ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    9.6
    96%
    7 Ratings

    Compensation management

    N/A
    0 Ratings
    1.0
    10%
    3 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    Zendesk Sell

    82%
    Zendesk Sell ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.2
    82%
    13 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Implementation Rating
    • Zendesk Sell is rated higher in 2 areas: Usability, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    8.1

    Zendesk Sell

    81%
    15 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    3.0

    Zendesk Sell

    30%
    1 Rating

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    8.5

    Zendesk Sell

    85%
    4 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Zendesk Sell

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Zendesk Sell

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings
    7.5

    Zendesk Sell

    75%
    5 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Zendesk Sell

    N/A
    0 Ratings

    Online Training

    ActiveCampaign

    N/A
    0 Ratings
    7.0

    Zendesk Sell

    70%
    1 Rating

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    8.0

    Zendesk Sell

    80%
    2 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Zendesk Sell

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Zendesk Sell

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Zendesk Sell

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Zendesk Sell

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Zendesk Sell

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Zendesk

    Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Zendesk

    • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
    • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
    • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
    • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Zendesk

    • There was no ability to add prospects from a company domain or email to auto-fill any data.
    • You had to type in all of the data you gathered about that prospect.
    • The default only gave you two phone numbers for the company, too few.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Zendesk Sell

    Starting Price

    $19 per seat/month billed annually

    Editions & Modules

    Zendesk Sell editions and modules pricing
    EditionModules
    Sell Team$19.001
    Sell Professional$49.002
    Sell Enterprise$99.003
    Sell Elite$199.004
    Reach prospecting enrichment add-on (requires a Sell Subscription)$27.005

    Footnotes

    1. per seat/month billed annually
    2. per seat/month billed annually
    3. per seat/month billed annually
    4. per seat/month billed annually
    5. Per User Per Month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Zendesk

    We have moved on to a more robust option of CMS.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Zendesk

    I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Zendesk

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Zendesk

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Zendesk

    Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    Zendesk

    This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Zendesk

    Simple, and straight forward.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Zendesk

    Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Zendesk

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Zendesk

    • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
    • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
    Read full review

    Screenshots

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