What users are saying about
4 Ratings
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Score 5 out of 100
19 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

CallidusCloud LeadRocket

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Wendy Hamstra-Smith | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
CallidusCloud LeadRocket
6.5
WYSIWYG email editor
ActiveDEMAND
9.2
CallidusCloud LeadRocket
6.6
Dynamic content
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Ability to test dynamic content
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Landing pages
ActiveDEMAND
9.0
CallidusCloud LeadRocket
6.4
A/B testing
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Mobile optimization
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Email deliverability reporting
ActiveDEMAND
9.6
CallidusCloud LeadRocket
List management
ActiveDEMAND
9.2
CallidusCloud LeadRocket
Triggered drip sequences
ActiveDEMAND
9.6
CallidusCloud LeadRocket

Lead Management

ActiveDEMAND
9.0
CallidusCloud LeadRocket
6.5
Lead nurturing
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Lead scoring and grading
ActiveDEMAND
9.0
CallidusCloud LeadRocket
8.0
Data quality management
ActiveDEMAND
8.6
CallidusCloud LeadRocket
6.4
Automated sales alerts and tasks
ActiveDEMAND
8.6
CallidusCloud LeadRocket
5.0

Campaign Management

ActiveDEMAND
9.4
CallidusCloud LeadRocket
Calendaring
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Event/webinar marketing
ActiveDEMAND
9.2
CallidusCloud LeadRocket

Social Media Marketing

ActiveDEMAND
8.6
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
ActiveDEMAND
8.6
CallidusCloud LeadRocket
5.0
Social profile integration
ActiveDEMAND
8.6
CallidusCloud LeadRocket

Reporting & Analytics

ActiveDEMAND
9.2
CallidusCloud LeadRocket
Dashboards
ActiveDEMAND
8.8
CallidusCloud LeadRocket
Standard reports
ActiveDEMAND
9.2
CallidusCloud LeadRocket
Custom reports
ActiveDEMAND
9.6
CallidusCloud LeadRocket

Platform & Infrastructure

ActiveDEMAND
9.6
CallidusCloud LeadRocket
6.4
API
ActiveDEMAND
9.0
CallidusCloud LeadRocket
Role-based workflow & approvals
ActiveDEMAND
9.0
CallidusCloud LeadRocket
6.4
Customizability
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Integration with Salesforce.com
ActiveDEMAND
10.0
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
CallidusCloud LeadRocket
Integration with SugarCRM
ActiveDEMAND
10.0
CallidusCloud LeadRocket

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

CallidusCloud LeadRocket

  • LeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.
  • LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platform
  • LeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.
Stephanie Rosenburg | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

CallidusCloud LeadRocket

  • The platform has room to improve on their customization for customers. CallidusCloud cannot easily customize reporting that you would specifically need but rather searches for the best resource that's closest to your demands.
  • CallidusCloud needs to improve their update process. It has almost been guaranteed that whenever an upgrade/update has been made, there will be a hidden glitch in the system that will be effected for at least 1-2 weeks after. In other words, when they fix something, something else breaks.
Amir Draquez | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 11 answers
Fortunately we insisted on a three-month contract. They realllllllllly wanted us to sign up on an annual basis, but THANK GOD we can move away from LeadFormix without having invested too much time in developing content and workflows that would not arrive in our leads' in-boxes.
Chaunce Stanton | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

CallidusCloud LeadRocket

CallidusCloud LeadRocket 8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

CallidusCloud LeadRocket

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Wendy Hamstra-Smith | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

CallidusCloud LeadRocket

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Sundeep Gopal | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

CallidusCloud LeadRocket

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CallidusCloud LeadRocket Editions & Modules

Edition
Marketing$501
  1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
CallidusCloud LeadRocket
2.9

Likelihood to Renew

ActiveDEMAND
CallidusCloud LeadRocket
6.0

Usability

ActiveDEMAND
CallidusCloud LeadRocket
8.0

Support Rating

ActiveDEMAND
CallidusCloud LeadRocket
6.0

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