What users are saying about
3 Ratings
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Score 10 out of 101
17 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

CallidusCloud LeadRocket

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Wendy Hamstra-Smith profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
CallidusCloud LeadRocket
7.1
WYSIWYG email editor
ActiveDEMAND
9.2
CallidusCloud LeadRocket
7.3
Dynamic content
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Ability to test dynamic content
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Landing pages
ActiveDEMAND
9.0
CallidusCloud LeadRocket
6.9
A/B testing
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Mobile optimization
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Email deliverability
ActiveDEMAND
9.6
CallidusCloud LeadRocket
List management
ActiveDEMAND
9.2
CallidusCloud LeadRocket
Triggered drip sequences
ActiveDEMAND
9.6
CallidusCloud LeadRocket

Lead Management

ActiveDEMAND
9.0
CallidusCloud LeadRocket
6.6
Lead nurturing
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Lead scoring and grading
ActiveDEMAND
9.0
CallidusCloud LeadRocket
8.0
Data quality management
ActiveDEMAND
8.6
CallidusCloud LeadRocket
6.9
Automated sales alerts and tasks
ActiveDEMAND
8.6
CallidusCloud LeadRocket
5.0

Campaign Management

ActiveDEMAND
9.4
CallidusCloud LeadRocket
Calendaring
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Event/webinar marketing
ActiveDEMAND
9.2
CallidusCloud LeadRocket

Social Media Marketing

ActiveDEMAND
8.6
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
ActiveDEMAND
8.6
CallidusCloud LeadRocket
5.0
Social profile integration
ActiveDEMAND
8.6
CallidusCloud LeadRocket

Reporting & Analytics

ActiveDEMAND
9.2
CallidusCloud LeadRocket
Dashboards
ActiveDEMAND
8.8
CallidusCloud LeadRocket
Standard reports
ActiveDEMAND
9.2
CallidusCloud LeadRocket
Custom reports
ActiveDEMAND
9.6
CallidusCloud LeadRocket

Platform & Infrastructure

ActiveDEMAND
9.6
CallidusCloud LeadRocket
6.9
API
ActiveDEMAND
9.0
CallidusCloud LeadRocket
Role-based workflow & approvals
ActiveDEMAND
9.0
CallidusCloud LeadRocket
6.9
Customizability
ActiveDEMAND
9.6
CallidusCloud LeadRocket
Integration with Salesforce.com
ActiveDEMAND
10.0
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
CallidusCloud LeadRocket
Integration with SugarCRM
ActiveDEMAND
10.0
CallidusCloud LeadRocket

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Creating Automated Workflows
  • A/B testing options
  • Template Designs that are able to be shared among users
  • Analytics for open rates, send times, email subjects
Wendy Hamstra-Smith profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • We sometimes run into technical issues such as sending a test email but they are quickly rectified.
  • We purchase by email blocks but if we don't use them we lose them.
Wendy Hamstra-Smith profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
CallidusCloud LeadRocket6.0
Based on 11 answers
This is the program of choice for my company. There may be more effective email marketing services out there, but I also recognize that other teams in my company (who use the website lead tracking services) are most happy with LeadFormix. Furthermore, this program is more cost effective for us than others would be.
Stephanie Rosenburg profile photo

Usability

No score
No answers yet
No answers on this topic
CallidusCloud LeadRocket8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs profile photo

Support

No score
No answers yet
No answers on this topic
CallidusCloud LeadRocket6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Callidus and Marketo are polar opposites when it comes to customer service. There was no way of getting immediate assistance with Marketo. There were times where a response would come a couple days later or not at all as you could not speak to a live representative at any time. Initially, with CallidusCloud I could contact someone directly as long as it was within business hours and even after hours I could send an email and have a response by the next morning. We chose Callidus because the business and its reps were personable and possessed the tools that we needed at the time to maximize efficiency.
Amir Draquez profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Leadformix is a great value for the cost.
  • Tracking of leads is essential for tracking marketing campaign performance.
  • Leadformix helps me make better decisions about where to spend my marketing dollars.
Calvin Scharffs profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

CallidusCloud LeadRocket

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CallidusCloud LeadRocket Editions & Modules
CallidusCloud LeadRocket
Edition
Marketing
$501
1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.