What users are saying about
5 Ratings
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Score 9 out of 100
24 Ratings
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Score 6.6 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
6.5

CallidusCloud LeadRocket

65%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
6.6
66%
3 Ratings

Dynamic content

9.6
96%
2 Ratings
N/A
0 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
N/A
0 Ratings

Landing pages

9.0
90%
2 Ratings
6.4
64%
3 Ratings

A/B testing

9.6
96%
2 Ratings
N/A
0 Ratings

Mobile optimization

9.6
96%
2 Ratings
N/A
0 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
N/A
0 Ratings

List management

9.2
92%
2 Ratings
N/A
0 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
N/A
0 Ratings

Lead Management

9.0

ActiveDEMAND

90%
6.5

CallidusCloud LeadRocket

65%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
N/A
0 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
8.0
80%
1 Rating

Data quality management

8.6
86%
2 Ratings
6.4
64%
3 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
5.0
50%
1 Rating

Campaign Management

9.4

ActiveDEMAND

94%

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
5.0

CallidusCloud LeadRocket

50%
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
5.0
50%
1 Rating

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
N/A
0 Ratings

Standard reports

9.2
92%
2 Ratings
N/A
0 Ratings

Custom reports

9.6
96%
2 Ratings
N/A
0 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
6.4

CallidusCloud LeadRocket

64%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
6.4
64%
3 Ratings

Customizability

9.6
96%
2 Ratings
N/A
0 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
2.9

CallidusCloud LeadRocket

29%
15 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
6.0

CallidusCloud LeadRocket

60%
13 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
7.4

CallidusCloud LeadRocket

74%
2 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
6.0

CallidusCloud LeadRocket

60%
4 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

SAP

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

SAP

  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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SAP

  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
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Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

CallidusCloud LeadRocket

Starting Price

$50 per user per month

Editions & Modules

CallidusCloud LeadRocket editions and modules pricing
EditionModules
Marketing501

Footnotes

  1. per user per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

Likelihood to Renew

JumpDEMAND Inc.

No answers on this topic

SAP

Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
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Usability

JumpDEMAND Inc.

No answers on this topic

SAP

Very easy to use and designed well.
Read full review

Support Rating

JumpDEMAND Inc.

No answers on this topic

SAP

It has declined since we started with this company and it could be better.
Read full review

Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review

SAP

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Read full review

Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review

SAP

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
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Screenshots

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