ActiveDEMAND vs. eTrigue DemandCenter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
eTrigue
Score 6.0 out of 10
N/A
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
$600
per month
Pricing
ActiveDEMANDeTrigue DemandCenter
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
eTrigue DemandCenter pricing begins at:
$600
complete
Offerings
Pricing Offerings
ActiveDEMANDeTrigue
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveDEMANDeTrigue DemandCenter
Top Pros
Top Cons
Features
ActiveDEMANDeTrigue DemandCenter
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
20% above category average
eTrigue DemandCenter
6.3
16 Ratings
21% below category average
WYSIWYG email editor9.22 Ratings7.015 Ratings
Dynamic content9.62 Ratings6.013 Ratings
Ability to test dynamic content9.62 Ratings8.612 Ratings
Landing pages9.02 Ratings7.015 Ratings
A/B testing9.62 Ratings6.010 Ratings
Mobile optimization9.62 Ratings5.011 Ratings
Email deliverability reporting9.62 Ratings4.016 Ratings
List management9.22 Ratings6.015 Ratings
Triggered drip sequences9.62 Ratings7.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
eTrigue DemandCenter
6.3
16 Ratings
20% below category average
Lead nurturing automation9.62 Ratings6.015 Ratings
Lead scoring and grading9.02 Ratings7.012 Ratings
Data quality management8.62 Ratings6.014 Ratings
Automated sales alerts and tasks8.62 Ratings6.014 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
21% above category average
eTrigue DemandCenter
6.8
14 Ratings
11% below category average
Calendaring9.62 Ratings8.611 Ratings
Event/webinar marketing9.22 Ratings5.014 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
eTrigue DemandCenter
6.6
11 Ratings
13% below category average
Social sharing and campaigns8.62 Ratings5.011 Ratings
Social profile integration8.62 Ratings8.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
20% above category average
eTrigue DemandCenter
6.7
16 Ratings
11% below category average
Dashboards8.82 Ratings7.016 Ratings
Standard reports9.22 Ratings6.016 Ratings
Custom reports9.62 Ratings7.013 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
23% above category average
eTrigue DemandCenter
4.8
15 Ratings
45% below category average
API9.01 Ratings6.011 Ratings
Role-based workflow & approvals9.01 Ratings6.012 Ratings
Customizability9.62 Ratings6.014 Ratings
Integration with Salesforce.com10.01 Ratings9.011 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings1.06 Ratings
Integration with SugarCRM10.01 Ratings1.06 Ratings
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ActiveDEMANDeTrigue DemandCenter
Small Businesses
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Score 9.6 out of 10
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Score 9.6 out of 10
Medium-sized Companies
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Score 9.3 out of 10
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Score 9.3 out of 10
Enterprises
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
ActiveDEMANDeTrigue DemandCenter
Likelihood to Recommend
9.6
(2 ratings)
6.0
(24 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(21 ratings)
Usability
-
(0 ratings)
8.9
(4 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.8
(4 ratings)
Implementation Rating
-
(0 ratings)
8.4
(3 ratings)
User Testimonials
ActiveDEMANDeTrigue DemandCenter
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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eTrigue
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
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Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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eTrigue
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Likelihood to Renew
JumpDEMAND Inc.
No answers on this topic
eTrigue
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Usability
JumpDEMAND Inc.
No answers on this topic
eTrigue
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Support Rating
JumpDEMAND Inc.
No answers on this topic
eTrigue
Been very happy with their responsiveness and ability to resolve issues
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Implementation Rating
JumpDEMAND Inc.
No answers on this topic
eTrigue
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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eTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
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Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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eTrigue
  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
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ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.