What users are saying about
3 Ratings
25 Ratings
3 Ratings
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Score 10 out of 101
25 Ratings
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Score 6 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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eTrigue

For smaller businesses just starting out with marketing automation, eTrigue would be a good fit. It is also helpful if you have someone in-house that knows about creating landing pages, email marketing fundamentals, and good understanding of search engine optimization and search engine marketing principles. Make sure you use their support and training resources.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
eTrigue
6.3
WYSIWYG email editor
ActiveDEMAND
9.2
eTrigue
7.0
Dynamic content
ActiveDEMAND
9.6
eTrigue
6.0
Ability to test dynamic content
ActiveDEMAND
9.6
eTrigue
8.6
Landing pages
ActiveDEMAND
9.0
eTrigue
7.0
A/B testing
ActiveDEMAND
9.6
eTrigue
6.0
Mobile optimization
ActiveDEMAND
9.6
eTrigue
5.0
Email deliverability
ActiveDEMAND
9.6
eTrigue
4.0
List management
ActiveDEMAND
9.2
eTrigue
6.0
Triggered drip sequences
ActiveDEMAND
9.6
eTrigue
7.0

Lead Management

ActiveDEMAND
9.0
eTrigue
6.3
Lead nurturing
ActiveDEMAND
9.6
eTrigue
6.0
Lead scoring and grading
ActiveDEMAND
9.0
eTrigue
7.0
Data quality management
ActiveDEMAND
8.6
eTrigue
6.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
eTrigue
6.0

Campaign Management

ActiveDEMAND
9.4
eTrigue
6.8
Calendaring
ActiveDEMAND
9.6
eTrigue
8.6
Event/webinar marketing
ActiveDEMAND
9.2
eTrigue
5.0

Social Media Marketing

ActiveDEMAND
8.6
eTrigue
6.6
Social sharing and campaigns
ActiveDEMAND
8.6
eTrigue
5.0
Social profile integration
ActiveDEMAND
8.6
eTrigue
8.3

Reporting & Analytics

ActiveDEMAND
9.2
eTrigue
6.7
Dashboards
ActiveDEMAND
8.8
eTrigue
7.0
Standard reports
ActiveDEMAND
9.2
eTrigue
6.0
Custom reports
ActiveDEMAND
9.6
eTrigue
7.0

Platform & Infrastructure

ActiveDEMAND
9.6
eTrigue
4.8
API
ActiveDEMAND
9.0
eTrigue
6.0
Role-based workflow & approvals
ActiveDEMAND
9.0
eTrigue
6.0
Customizability
ActiveDEMAND
9.6
eTrigue
6.0
Integration with Salesforce.com
ActiveDEMAND
10.0
eTrigue
9.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
eTrigue
1.0
Integration with SugarCRM
ActiveDEMAND
10.0
eTrigue
1.0

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • The lead alerts are outstanding.
  • The first page of the application has charts of what's occurring in our system, and we can click on them to get lists of the actual web visitors.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • I’d like to see a tool to clone a page design or an email design. The landing pages that were provided didn’t have the look we use for our site so we had to build our own templates.
  • I would like to see a few additional pre-made reports in the dashboard.
Mike Wiechmann profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
eTrigue9.7
Based on 21 answers
Because the product has been a valuable asset and very useful to our business, it's features and functionality are very easy to use and manage and the information given is an invaluable business tool and asset.
James Cooper profile photo

Usability

No score
No answers yet
No answers on this topic
eTrigue8.9
Based on 4 answers
Its very easy to use, and intuitive
Paul Normandin profile photo

Support

No score
No answers yet
No answers on this topic
eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

No score
No answers yet
No answers on this topic
eTrigue8.4
Based on 3 answers
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!
Paul Normandin profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes.Act-On is limited because campaigns must be based on a list. Very inflexible.eTrigue allows me to build the campaign in real time and adjust on the fly. You do not have to have all the assets built before starting the campaign.
Jeff Meyer profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Provided actionable insights to the sales team in real time
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/