What users are saying about
4 Ratings
25 Ratings
4 Ratings
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Score 5 out of 100
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
eTrigue
6.3
WYSIWYG email editor
ActiveDEMAND
9.2
eTrigue
7.0
Dynamic content
ActiveDEMAND
9.6
eTrigue
6.0
Ability to test dynamic content
ActiveDEMAND
9.6
eTrigue
8.6
Landing pages
ActiveDEMAND
9.0
eTrigue
7.0
A/B testing
ActiveDEMAND
9.6
eTrigue
6.0
Mobile optimization
ActiveDEMAND
9.6
eTrigue
5.0
Email deliverability reporting
ActiveDEMAND
9.6
eTrigue
4.0
List management
ActiveDEMAND
9.2
eTrigue
6.0
Triggered drip sequences
ActiveDEMAND
9.6
eTrigue
7.0

Lead Management

ActiveDEMAND
9.0
eTrigue
6.3
Lead nurturing
ActiveDEMAND
9.6
eTrigue
6.0
Lead scoring and grading
ActiveDEMAND
9.0
eTrigue
7.0
Data quality management
ActiveDEMAND
8.6
eTrigue
6.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
eTrigue
6.0

Campaign Management

ActiveDEMAND
9.4
eTrigue
6.8
Calendaring
ActiveDEMAND
9.6
eTrigue
8.6
Event/webinar marketing
ActiveDEMAND
9.2
eTrigue
5.0

Social Media Marketing

ActiveDEMAND
8.6
eTrigue
6.6
Social sharing and campaigns
ActiveDEMAND
8.6
eTrigue
5.0
Social profile integration
ActiveDEMAND
8.6
eTrigue
8.3

Reporting & Analytics

ActiveDEMAND
9.2
eTrigue
6.7
Dashboards
ActiveDEMAND
8.8
eTrigue
7.0
Standard reports
ActiveDEMAND
9.2
eTrigue
6.0
Custom reports
ActiveDEMAND
9.6
eTrigue
7.0

Platform & Infrastructure

ActiveDEMAND
9.6
eTrigue
4.8
API
ActiveDEMAND
9.0
eTrigue
6.0
Role-based workflow & approvals
ActiveDEMAND
9.0
eTrigue
6.0
Customizability
ActiveDEMAND
9.6
eTrigue
6.0
Integration with Salesforce.com
ActiveDEMAND
10.0
eTrigue
9.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
eTrigue
1.0
Integration with SugarCRM
ActiveDEMAND
10.0
eTrigue
1.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

eTrigue

  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Paul Normandin | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

eTrigue

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 9.7
Based on 21 answers
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

eTrigue

Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Ken Worthen | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

eTrigue

  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
Gregory Ness | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

eTrigue

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

eTrigue Editions & Modules

Edition
eTrigue DemandCenter pricing begins at:$6001
  1. complete
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
eTrigue
6.0

Likelihood to Renew

ActiveDEMAND
eTrigue
9.7

Usability

ActiveDEMAND
eTrigue
8.9

Performance

ActiveDEMAND
eTrigue
9.1

Support Rating

ActiveDEMAND
eTrigue
8.8

Implementation Rating

ActiveDEMAND
eTrigue
8.4

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