What users are saying about
4 Ratings
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Score 8.2 out of 101
2 Ratings
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Score 9.3 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

I honestly would have given it a 10, if my colleagues were all as experienced as myself or my staff, but not everyone is. I would explain what is entailed and let them make their own decisions. However, Adobe Advertising Cloud is on the top of my list if they are quick to pick up things like this.
Haley Fox profile photo

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
10.0
ownerIQ
Data Transfer
Adobe Advertising Cloud
10.0
ownerIQ
DSP integration
Adobe Advertising Cloud
10.0
ownerIQ

Ad Campaigns

Adobe Advertising Cloud
9.0
ownerIQ
8.5
Ad campaign creation
Adobe Advertising Cloud
10.0
ownerIQ
Ad deployment
Adobe Advertising Cloud
8.0
ownerIQ
9.0
Display advertising
Adobe Advertising Cloud
9.0
ownerIQ
9.0
Ad display and retargeting segmentation
Adobe Advertising Cloud
9.0
ownerIQ
9.0
Sequence targeting
Adobe Advertising Cloud
9.0
ownerIQ
7.0

Ad Reporting & Analytics

Adobe Advertising Cloud
10.0
ownerIQ
9.4
Ad dashboards
Adobe Advertising Cloud
10.0
ownerIQ
Ad performance reports
Adobe Advertising Cloud
10.0
ownerIQ
7.0
Ad conversion tracking
Adobe Advertising Cloud
10.0
ownerIQ
10.0
Ad attribution reporting
Adobe Advertising Cloud
10.0
ownerIQ
10.0
Cross-channel ad management
Adobe Advertising Cloud
10.0
ownerIQ
10.0
Ad forecasting and optimization
Adobe Advertising Cloud
10.0
ownerIQ
10.0

Pros

  • Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
  • A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
  • Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
Haley Fox profile photo
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern profile photo

Cons

  • Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
  • Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
  • Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
Haley Fox profile photo
  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern profile photo

Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
Haley Fox profile photo
No answers on this topic

Return on Investment

  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
Haley Fox profile photo
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern profile photo

Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ownerIQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details