What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
Top Rated
30 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
Top Rated
30 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is highly configurable with many custom variables - there's yet to be a tracking/reporting situation that we couldn't resolve/answer. They'll be additional value if you're using other Adobe tools such as; Target, CQ5, Campaign, Media Optimizer as these products are much better integrated now, for example; it's possible to push insights from AA into CQ5 for changing content on your website. Multi-Channel Attribution isn't available in the "Standard" version, if you need this you'll need to pay more and upgrade to "Premium" - this feature is available for free with Google Analytics.
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AT Internet

AT Internet is great if you have a wide breadth of users at different skill levels. If people using the tool are only going to be doing very basic analysis or only very detailed analysis, the scope of AT Internet may not be what you need. In our implementation of AT Internet, we have really advanced users as well as very basic users, so all of the applications available get used. AT Internet is also great when you need to perform multi-dimensional reporting. In Google Analytics it's not really possible to create a report in the interface that has more than two dimensions, which is very limiting. AT Internet allows you to add as many dimensions as you want to each analysis, as well as an unlimited number of metrics. Some metrics and dimensions don't play nicely together, however, so you really have to take the time to learn which are crossable, which involves a combination of questioning the support center and trial and error.
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Pros

  • Provides highly detailed reports on very specific metrics.
  • Reports are very easy to share and understand.
  • Able to assign customizable measurement perimeters.
  • Identify poor performing web pages.
  • Track success of digital marketing campaigns.
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  • Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way.
  • Flexible system. The data is stored in a raw, non-aggregate way, web interface provides a powerful segment constructor, including user-based segments (cohort) and here's REST API for any data to work with it in a custom way.
  • Professional team. Digital Analytics Consultants here understand both the tool and web digital analytics tasks excellent. They help to define your objective, configure the tools and understand data in a right way.
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Cons

  • Can expose TOO much data to business users.
  • The sheer amount of reporting available can lead to false insights by users that are not product experts.
  • Requires expert level experience for any implementations.
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  • Segmentation (adding visitor and hit segmentation scopes).
  • MV testing (with an integrating module managing serving and personalisation).
  • Reports could be based on non pre-processed raw data to add flexibility on mixing external data set and drill down dimensions .
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
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AT Internet7.6
Based on 9 answers
AT Internet is a new vendor within the mass market industry, they go step by step on their product development and try to be a leader on innovation.
The solution doesn't work yet as a Big Data analytics environment such as Adobe Insight or comScore (Dax) but it is easy to use, powerful and comes with a high quality customer support. The only issue would be on partnership with email marketers, MVT solutions etc... which I assume can be fixed easily.
Benjamin Mercier profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
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AT Internet6.4
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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AT Internet5.5
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
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AT Internet8.9
Based on 3 answers
They are very reactive and their solution is powerful.
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Webtrends, Coremetrics, Google Analytics
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Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
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  • Tracking outcome of our marketing project in a timely manner
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AT Internet

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per server calls consumption
Additional Pricing Details
Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription.